-Danny- wrote Wow that is the creepiest site i've been on, it's a psychological analysis.

I want to know what is in the box they send you O_o

thats what im wondring too

Info about the subject

Theres now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the Human Preservation Project. Now we know that the site is from prominent viral marketing company 42 Entertainment, which raises the question of what this campaign is really promoting.

42 Entertainment has made a name for itself in recent years by running some of the best movie ARGs ever. Its the company behind the quintessential viral campaign for The Dark Knight, as well as the recent (and extensive) TRON: Legacy campaign. Based on their portfolio and what we know about them, they seem to focus on technology and entertainment products and brands, which pokes a hole in our theory that the Test Subjects Needed (TSN) campaign is for Wrigleys 5 Gum.

So, how do we know this is a 42E campaign? The Seattle Weekly website has a QR Code advertisement that links to the TSN website. This ad is filed under Ad Index > Entertainment > Concerts, Festivals & Events > 42 Entertainment, which pokes another hole in our theory, since Im pretty sure chewing gum wouldnt be classified as a concert, festival, or event, no matter how good it is.

On a side note, the TSN website has a mobile version, which I found out by using a QR reader on my iPhone. It has a similar experience to the regular site, but is more direct and looks really good for a mobile conversion. Also, at the end, it gives you a video that shows some of the images you see flash a Home
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You are here: Home / Viral Marketing / 42 Entertainment is Behind Test Subjects Needed Website, More Details Emerge
42 Entertainment is Behind Test Subjects Needed Website, More Details Emerge
May 26, 2011 By Dan Koelsch 5 Comments

Theres now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the Human Preservation Project. Now we know that the site is from prominent viral marketing company 42 Entertainment, which raises the question of what this campaign is really promoting.

42 Entertainment has made a name for itself in recent years by running some of the best movie ARGs ever. Its the company behind the quintessential viral campaign for The Dark Knight, as well as the recent (and extensive) TRON: Legacy campaign. Based on their portfolio and what we know about them, they seem to focus on technology and entertainment products and brands, which pokes a hole in our theory that the Test Subjects Needed (TSN) campaign is for Wrigleys 5 Gum.

So, how do we know this is a 42E campaign? The Seattle Weekly website has a QR Code advertisement that links to the TSN website. This ad is filed under Ad Index > Entertainment > Concerts, Festivals & Events > 42 Entertainment, which pokes another hole in our theory, since Im pretty sure chewing gum wouldnt be classified as a concert, festival, or event, no matter how good it is.

On a side note, the TSN website has a mobile version, which I found out by using a QR reader on my iPhone. It has a similar experience to the regular site, but is more direct and looks really good for a mobile conversion. Also, at the end, it gives you a video that shows some of the images you see flash across the screen on the regular site.

Of course, the Unfiction forums are all over this. While there were some initial indications that this could be part of the emerging ARG for The Dark Knight Rises, it seems that the gum theory has more support, especially since a commercial for the gum had the line Test Subjects Needed at the end.

Thanks to MovieViral reader Yankee White for the information. Do you think this could be a campaign for something else? If it is for gum, are you still excited to participate?cross the screen on the regular site.


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i have a feeling once i put my info in, the governments gunna start watching my every move o.O

Lol I answered all the questions really far away from m screen so I couldent see if it was scary, but I got to the video then pussied out.

The scariest thing is the website name..

Nothing jumps at you on this website if your scared of it. All you do it complete some questions and then put your address and they send you something. The screen capture i posted on page 5 says that if you enter quickly enough you get a ID card in the mail. i have signed up with my correct details and will post on this topic what i get in the mail if anything.

The test is psycological evaluation, and the stuff they send you is chemicals they are developing to alter the human body by attempting to increase senses and other things. The test determines what chemicals they will send you.

Shadyyyy wrote The test is psycological evaluation, and the stuff they send you is chemicals they are developing to alter the human body by attempting to increase senses and other things. The test determines what chemicals they will send you.

umm is it even safe to send chemicals through local mail lol?

cyberpsycosis wrote

Shadyyyy wrote The test is psycological evaluation, and the stuff they send you is chemicals they are developing to alter the human body by attempting to increase senses and other things. The test determines what chemicals they will send you.

umm is it even safe to send chemicals through local mail lol?

Well, you give them your consent by taking the test.

That is some trippppppyyyyyy shit

um point of this post????