Report: In-Game Advertising to “Increase Rapidly”
The report, which notes that 72 percent of Americans are now playing video games, uses DFC Intelligence which states that $1 billion was spent on in-game ads last year in the US, and that figure will double by 2014.
DFC analyst Michael Goodman said:
“Video games have reached beyond adolescent males into a mainstream entertainment medium that touches every segment of the population. Despite this, advertisers continue to underutilize video games as an advertising vehicle.”
It always seems a little rude to use a $60 game as a vehicle for ads, especially as there’s not a snowflake’s chance in hell that games will go down in price as a result. How do you feel about being constantly advertised to in your games? Does it irritate you, please you, or completely pass you by? Let us know in the comments.
Posted:
Source: http://www.ripten.com/2011/10/03/report-in-game-advertising-to-increase-rapidly-sam-n/
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Comments
SimbazLPosted:
i am 100% ok with advertisements in video games but if it gets to the point were i am having to wait for my game to load because of an advertisement then i have a problem. like when do u really take the time to say omg there is a coca cola advertisement in this game i cant believe it games are turning into advertisements blah blah blah you dont you only notice it if it is to much ( like youtube)
TTG_SheThRaNPosted:
Killlerp Actually, I'd prefer to have real world advertisers in game. I would rather see a Billboard in BF3 of Coca Cola than one for Fizzy Cola...
I Second that + they can get more money to make the game better (even do they wont)
KilllerpPosted:
Actually, I'd prefer to have real world advertisers in game. I would rather see a Billboard in BF3 of Coca Cola than one for Fizzy Cola...
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