Activision Made $1.2 Billion From Microtransactions In Three Months
This is a dramatic 69 percent improvement over the same period last year, when Activision Blizzard made $709 million from in-game net bookings.
Microtransactions are very big business for Activision Blizzard. For the latest reporting period, Activision Blizzard made $1.95 billion in revenue from all of its business combined, so the $1.2 billion figure from microtransactions represents more than half of the company's total revenue.
Activision's Call of Duty franchise was a bright spot for microtransactions. Microtransaction sales from Modern Warfare and the battle royale game Warzone were four times higher than the same period last year. Growth was always expected, with far more players jumping into Call of Duty than usual this year
Additionally, Activision reported that Modern Warfare's first-year sales are the highest in Call of Duty history, and two-thirds of sales came digitally.
Activision Blizzard also owns King, the makers of Candy Crush. Microtransaction revenue from King's games grew year-over-year, but a specific number was not divulged.
Posted:
Related Forum: Call of Duty Forum
Source: https://www.gamespot.com/articles/activision-blizzard-made-12-billion-from-microtransactions-in-just-three-months/1100-6483985/
Related Articles
Comments
OGTrey079Posted:
Will never pay for some boof skins or lq cosmetics from activision people are crazy lol they gonna be played like 2k customers at this rate
breadstickPosted:
SeanMaze And people still get triggered that microtransactions are in games and still popular. This is absolutely insane!
People moan about it but they all spend money on it this is why it will never stop.
Most likely why companies ignore complaints. They see these figures and probably think, "well it's working so **** em" lol. I'm proud to say I've not bought any mc's in a couple years now. I wish it went back to the rewarding unlocks like halo 3, mw1/2 or the days of R6V1/2. I hope they reboot the Vegas games, that'd be a gold mine
XboxPosted:
Never been a big fan of micro transactions wish we could just earn majority of the items without buying them. But not going to act like I'm not apart of the problem because I have bought cosmetic items. What a massive amount of money they have poured in though.
SeanPosted:
Maze And people still get triggered that microtransactions are in games and still popular. This is absolutely insane!
People moan about it but they all spend money on it this is why it will never stop.
XeCookiePosted:
This is pretty wild. I wanna see how much they make in this final quarter of the year considering almost everyone in Verdansk had that saw skin. Cant be mad at cod for the microtransactions either they didnt make it pay to win in my opinion so they are handling it pretty well and im sure thats part of the reason why its so successful.
MazePosted:
And people still get triggered that microtransactions are in games and still popular. This is absolutely insane!
Latest Downloads
- 01. Pac-Man Championship Edition (Xbox 360)(0)
- 02. Crash Of The Titans (Xbox 360 - Game Save 93% complete)(0)
- 03. Titan Quest - Anniversary Edition: SaveGame (Level 85 caster)(0)
- 04. [EU] Space Roguelike Adventure (Insta-Plat Save) [CUSA35362](2)
- 05. Operation: Matriarchy - SaveGame (The Game done on hard difficulty) [1.0](1)
- 06. LEGO Star Wars: The Skywalker Saga - SaveGame (The game done 100%) [Steam](2)
- 07. Through the Woods: SaveGame (The Game done 100%) [Steam](1)
- 08. Humans are not that against Lizardwomen: SaveGame (The Game done 100%)(1)
- 09. Tekken 1 100% save game file for Retroarch US version(0)
- 10. The Expanse: A Telltale Series - SaveGame (all chapters are opened, trophies are unlocked)(1)
- 11. Need for Speed: Most Wanted (2005) - SaveGame (Good start, 6 cars) [1.0](1)
- 12. Commandos: Strike Force - SaveGame(1)
- 13. Mario Party 2 100% Complete Save(4)
- 14. Mario Party 2 (Virtual Console) Save(0)
- 15. My Summer Car: SaveGame (Satsuma blue moon)(0)
Latest Tutorials
- 01. The Redress Of Mira 100% Walkthrough | Trophy & Achievement(793)
- 02. Russian Pinocchio Quick Trophy Guide(1,061)
- 03. Venatrix Quick Trophy & Achievement Guide(1,140)
- 04. Call of the Sea 100% Platinum Walkthrough(1,073)
- 05. Wire Lips 100% Platinum Walkthrough(1,171)
- 06. The Expanse 100% Platinum Walkthrough | Trophy & Achievement(1,022)
- 07. Doctor Who: The Edge of Reality - PS4 Platinum P/Thru(957)
- 08. Doctor Who:The Lonely Assassins - 100% Guide(805)
- 09. DAYMARE 1998 PS4 - Full game 100% TROPHY WALKTHROUGH(847)
- 10. Stray Platinum Walkthrough | Trophy & Achievement Guide(802)
- 11. Raji: An Ancient Epic | Complete Gameplay Walkthrough(1,087)
- 12. Corpse Killer: 25th Anniversary Edition - Longplay(1,056)
- 13. Song of Horror: Complete Edition Gameplay Walkthrough(747)
- 14. Remoteness 100% All Trophies Walkthrough(1,176)
- 15. Detective Inspector Mysterious Clues Platinum Walkthrough(876)
"Activision Made $1.2 Billion From Microtransactions In Three Months" :: Login/Create an Account :: 9 comments