Wii U’s struggling sales have nothing to do with the console’s name
Speaking with Kotaku, Fils-Aime said the fact Wii U has sold 1.5 million units – half of what Wii sold in the states during the same release period – has nothing to do with consumer confusion.
“The challenges we’re facing with Wii U are not issues of the name,” Fils-Aime said. “The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That’s the issue.”
“The consumer understands that we have a new system. But the consumer is saying: ‘What am I going to play? And what am I going to play that’s a new and unique and compelling experience vs. what I can do today, whether it’s on the Wii or any other system?’
“And that’s why experiences like Pikmin 3, like Wonderful 101, like Zelda Wind Waker HD, with the off-TV play, experiences like Super Mario 3D World—that’s why it’s critical that we launch those, have consumers experience them in malls across the country, which we’ll be doing. It’s critical that the consumer see for themselves the range and breadth of compelling software for the system.”
Hopefully the $50 Wii U Deluxe model price drop and Q4 2013 release slate announced yesterday will help the company move more systems.
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Related Forum: Gaming Discussion
Source: http://www.vg247.com/2013/08/29/nintendo-of-america-president-reggie-fils-aime-doesnt-think-wii-us-struggling-sales-can-be-attributed-to-its-name/
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Comments
SIKSPosted:
Breading We know the name is good, it's just the way they marketed the console
Yeah i agree, if they made more commercials or something to get our attention, then the wii u will be somewhat popular but their marketing team isn't doing a good job overall.
TaigaAisakaPosted:
Texans Nintendo is getting killed by the Xbox and Sony consoles.
A lot of the Nintendo gamers have moved away from Nintendo and onto Xbox, PlayStation or PC gaming. They're still doing good handheld console wise but Wii U, not too good at all.
TaigaAisakaPosted:
Brigand The console in general is the problem, I don't think anyone thought twice about the name.
I don't care for the name, I don't see how anyone could hate a console based on the name of it .-. I haven't owned the Wii U so I can't say how it plays out or anything but name has absolutely nothing to do with lack of sales.
AlmightyHelixPosted:
Brigand The console in general is the problem, I don't think anyone thought twice about the name.
I agree, it wasn't the name. It was because no one actually plays Handhelds anymore most play either Xbox or Ps3,
The last good handheld in my opinion was the Gameboy SP.
BrigandPosted:
The console in general is the problem, I don't think anyone thought twice about the name.
Dr-PonyfilePosted:
D43D It is nothing about the name.
It is Most likely The competition wii U is facing And the fact Wii never has any Good games released on it. eg. GTA V, or SR4
I agree with this post and with the competition between Sony and Microsoft there is nothing Nintendo can do everybody is hyped for the release of Next-Gen from Sony and MS and Nintendo are being left out but with the WiiU I can see why that console is failing and will eventually die I do not see Nintendo making another console or if they do they would have to pull off something big to compete with Sony and MS.
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