Nintendo 'thinking about a new business structure'
Nintendo is doing plenty of soul-searching in light of its recent abject commercial performance.
On Friday, the company slashed its annual Wii U sales forecast from 9 million to 2.8 million units - a dramatic reduction that it expects will swing its full-year results from profit to loss.
"We cannot continue a business without winning," Iwata said on Friday during a press conference attended by Bloomberg. "We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.
"We are thinking about a new business structure," Iwata added. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."
Investors and analysts have urged Nintendo to broaden its horizons and boost profits by embracing smartphones on multiple occasions over the past few years, but Iwata has always insisted that his responsibility is to plan for the long term, not simply to make a quick buck.
Iwata also said today that there are no current plans to reshuffle Nintendo's management team, and that any announcement regarding potential pay cuts will be made when the company posts its third-quarter financial results in late January.
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Related Forum: Gaming Discussion
Source: http://www.computerandvideogames.com/445870/nintendo-thinking-about-a-new-business-structure/
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Comments
GossipPosted:
They should link up with Microsoft, if Pokemon/Mario etc. came to Xbox Im sure people would swap over.
IntPosted:
Lavish There is so much hate on Nintendo right now.
They made some of the best consoles of all time.
I totally agree with you the nintendo 64 was beast.
TywinPosted:
There is so much hate on Nintendo right now.
They made some of the best consoles of all time.
They made some of the best consoles of all time.
-SignedPosted:
GT-R Just make a more practical console. The Wii U really isn't that great so I'm not surprised that it's doing terrible.
They need a new gen console with graphics on par with Xbox One or PS4. Hell, graphics like PS3 or Xbox 360 would be fine. At least its a step up than what they are releasing now.
GT-RPosted:
Just make a more practical console. The Wii U really isn't that great so I'm not surprised that it's doing terrible.
-GazzaPosted:
bringing something like mario to a smartphone? think maybe it would work for little time but people would get board and move on just like temple run right? amazing game to play on a phone but i dont see people playing it like they used to anymore
-GazzaPosted:
AsboObi-Wan I think Mario needs to be reborn, not like "super mario galaxy" or anything but like the original. thats why nintendo is where it is.
that is something i would like to see same thing for cod4.
A "Reborn" for cod 4 would be incredible
-SignedPosted:
IntDreams if they have any chance of coming back they will need to bring back donkey kong one of the greatest classics
lol nice on nintendo 64? i loved the mario games.
I used to always play 007 on the Nintendo 64. Love that game, especially with friends.
IntPosted:
Dreams if they have any chance of coming back they will need to bring back donkey kong one of the greatest classics
lol nice on nintendo 64? i loved the mario games.
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