Microsoft Manufacturing as Many Xbox One X Units as Possible

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A couple of days ago, during its pre-Gamescom live show, Microsoft opened pre-orders for the Xbox One X Project Scorpio Edition, and today DualShockers had a chat with Xbox Games Marketing General Manager Aaron Greenberg about the company’s expectations for the console.

Greenberg explained that, while Microsoft doesn’t know what kind of share of Xbox One family sales will be taken by Xbox One X consoles, they’re really trying to manufacture as many as they possibly can.

The response to the console has been “overwhelming,” with stock at several top retailers selling out right away in many countries.

According to Greenberg, the Xbox One X is Microsoft’s flagship and premium product, but they don’t want people to forget the benefits of the whole Xbox family, including the fact that all games and accessories work on both Xbox One S and Xbox One X, full backward compatibility of over 400 Xbox 360 games, and three generation of titles available to play with the addition of original Xbox games.

The company is “really proud” of the Xbox One S, and they expect to continue selling “a lot” of the standard model, but they know that core gamers are going to want the very best, and alongside the benefits of more power and more memory, and a lot of them are going to choose Xbox One X.

That being said, Greenberg would “not be surprised” if the Xbox One S kept selling more units than the Xbox One X, but Microsoft is working hard to meet demand for the premium console.

“We’ll see. We’re gonna make as many Xbox One Xs as we can make. All the signs are that it’s gonna be the number one hit product of this Holiday, so we’re gonna keep up with demand the best that we can.”


Greenberg also explained that with full compatibility with the Xbox One family, remasters, and over 100 titles updated for the new console (actually, Greenberg mentioned that the list already climbed to 118), Microsoft is “really trying to overdeliver” on value for the fans that are making an investment for an Xbox One X, and they hope that those fans will feel the same about it.

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Related Forum: Xbox Forum

Source: http://www.dualshockers.com/xbox-one-x-overwhelming-response/

Comments

"Microsoft Manufacturing as Many Xbox One X Units as Possible" :: Login/Create an Account :: 11 comments

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EchoPosted:

They're going to go out in a flash, hopefully they provide enough so they don't sell out, Can't wait to pick one up!

XboxPosted:

Well I would hope them things are selling like hot cakes.

MickersPosted:

Just keep making 'em Microsoft.

MushroomElmPosted:

I don't expect it to be like the switch and constantly out of stock, but I expect that the Xbox X will sell very well this season. However, to think it will be #1 is a bad opinion. Sony will have good deals on an already cheaper console and most parents will probably just be pleasing their kids with either

ZydrinPosted:

They'll make more than the demand and still sell every console.

DecyPosted:

The demand will most likely be very high so i guess it should pay off.

xJustBeYouPosted:

This is why PS4 are trying to over take Xbox; however, I don't think this is going to be a challenge for Sony.

It's nice how Xbox are making games compatible.

junoPosted:

I don't think it's such a great idea

SilkyPosted:

I wonder what the sales figures will come to - still hyped for this console none the less.

9ntyPosted:

Kicka In b4 tons of console issues and low sales


Thinking the same but we can only see that when the time comes.