Xbox One X Is Its Own Thing And Not A New Generation, Says Microsoft

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The Xbox One X is undoubtedly like nothing we’ve ever seen before in the video games consoles market. Rather than following the strict pattern of generations that we’ve been following for decades, Microsoft have chosen to launch a mid-cycle upgrade to their already existing console, one that is not just another SKU, but one that isn’t a completely new mid-cycle system like the Nintendo Switch is either.

So what exactly is this system? Not a new console, but not a minor upgrade either, but what exactly? That is exactly the question, exactly the concern that Microsoft’s Albert Penello, Senior Director of Xbox Console Marketing, was asked recently in an interview with What’s Good Games, and Penello is of the opinion that it’s not as big of an issue as some people are saying it might turn out to be.

Penello says that other than the consoles market, there is a wide variety of consumer choice in all other markets, and when consumers are faced with the same choices after the launch of the Xbox One X, they will be able to figure out whether or not they wish to purchase what the system is offering without much issues. He, in fact, likens it to buying cars or phones.

“It’s its own thing,” he said. “It’s a new thing. That’s what I think is cool about it. If you step outside the console, people are faced with choice on literally everything in life. Why is there a 4 cylinder, a 6 cylinder, and an 8 cylinder if you’re a car guy? Why are there 2 washing machines? Why are there phones that are a different sizes? Most people figure out what their value is for what they want to spend. It’s only consoles that have lived in this very fixed, singular consumer electronics mode, and that’s why I don’t think it’s going to be as confusing for people as the industry is making it out to be. I think people will be able to figure out where they care about tech, where they are with price, and what is important to them with gaming. They’re going to be able to make a decision.”

The Xbox One X launches early next month worldwide. Stay tuned to GamingBolt for more coverage on all things Xbox.

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Related Forum: Xbox Forum

Source: https://gamingbolt.com/xbox-one-x-is-its-own-thing-and-not-a-half-step-or-a-new-generation-says-microsoft-exec

Comments

"Xbox One X Is Its Own Thing And Not A New Generation, Says Microsoft" :: Login/Create an Account :: 11 comments

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DecyPosted:

-Silky Like said below it's just an upgraded version - still expect to see a big new console within the next few years.


i doubt it 4k will be around for a while.. + most people haven't even changed to it yet

SilkyPosted:

Like said below it's just an upgraded version - still expect to see a big new console within the next few years.

RepBanditPosted:

It is just an updated version of the one, but people will still buy regardless because its the next big thing.

DecyPosted:

Xbox
Decy Its basically just a Xbox One with better specs...


Pretty much and I will still be purchasing.


Me too.. it is an upgrade worth doing in my opinion.

MusketPosted:

I think this console is actually pretty cool.

CraigPosted:

Well no. It's a new generation. It looks the same, plays mostly the same. It's not its own thing. It's just an updated one...

Need to retake your marketing course bud

sznPosted:

Probably will stick with the Xbox One, but may give the X a try some day.

SR20DETPosted:

I glad that this is the route the took when making this, keep everyone connected whether it's the One X or just the regular One.
Just a beefier Xbox One. :)

XboxPosted:

Decy Its basically just a Xbox One with better specs...


Pretty much and I will still be purchasing.

GR33NV3N0MPosted:

i totally agree, Its like when buying a phone, do you go for the iphone or the + model, its about what you want for your budget, if youre a high end gamer who may not like gaming on a pc, but you want some of the features like 4k and increased power over the base console this could be for you.

plus the fact that it has a 4k bluray player too is a bonus considering the cost of most decent 4k players are £200-£300 on their own an extra £150 for what the one x can do is a good deal