EA Promises "Full Value for the Money You Spend" in New Statement

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Electronic Arts had a rough year in 2017 as the mega publisher was met with rising ire from both the gamers in the community, and with other industry professionals. At one point, their Star Wars Battlefront II multiplayer experience even uncovered direct manipulation to "coerce players into feeling they need to purchase crates," making the pay-to-win mentality harder to ignore. Since then, they seemed to have learned their lesson after backlash after backlash, and also with many of their investors threatening to pull out of their scope. With Anthem on the horizon, it's more important than ever before that they re establish that trust lost.

“You have to look at it from the perspective of what’s fair. Fair is the number one thing. When you buy a product from us, you should get full value for the money you spend.” Chief Design Officer Patrick Soderlund in a recent interview with GamesIndustry. “I think it’s obvious we didn’t get Battlefront II right. So we have two options. We can either hide in the corner and pretend like we got it right and there’s nothing here to see, or we can admit the fact that we didn’t get it right, and we can course correct and show the world that we care. That’s the path we’ve chosen.”


Though microtransactions isn't a new concept in the gaming world, the pay-to-win model is definitely something uglier that bred from that. Online gamers already struggle against cheaters and hackers, to throw the ability to buy your way to skill makes the playing field even more tumultuous and unenjoyable. Pairing that with the price of the base games themselves, and it's just a money farm.

Though businesses need to make money and in no way should gamers fault them for that, there are much more balanced ways to host microtransactions in-game. Overwatch is a fine example - purely cosmetic and all earnable via organic gameplay. Hopefully EA really did take the feedback to heart and we don't have another scandal when Anthem finally drops on February 22nd of next year, pending no further delays.

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Related Forum: Gaming Discussion

Source: http://comicbook.com/gaming/2018/06/23/ea-promises-full-value-for-the-money/

Comments

"EA Promises "Full Value for the Money You Spend" in New Statement" :: Login/Create an Account :: 8 comments

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Miko537Posted:

Hahahaha, thats such a lie. They will let you down no matter what. EA is a real piece of shi*t.

NickPosted:

This statement is the biggest piece of ham. It actually made me laugh.

TOXICPosted:

This statement makes me laugh hard lol, im pretty sure ive heard some bs like this before lol.

DecyPosted:

Now don't make me laugh lol...... You can say what you like EA we all know what your about and that shall never be hidden or forgotten because its all you lot have every done.

OPPosted:

How about HUT or FUT on their sports games.. lol

raefonPosted:

What a load of shit, so EA still a pushing the microtransaction barrow. Saying how it can work and how its all about making the money.

Well shouldnt the money be made at the point of sale and the value in the game, not pushing out the same shit and then asking to pay for DLC, and content which should have been included in the first place. Then throwing in the keeping up with the Jones' microtransation rubbish.

The only thing they have learnt is don't get caught with you hand in the till, and if you do say oh we were only doing a till audit we aren't trying to rip you off.

EA....... just stands for Everyone's Assholes.

MushroomElmPosted:

"We need money" is not an excuse for Micotransactions. Before those, good game studios would make millions in profit from one game.
If you half ass a game and have to sell extras just to make it, you're not making it right.
I only support in game purchases for free to play games. Becuase, how else would they get money? But buying a 60 dollar game should be a full game.

nnota333Posted:

pay to won 10000 a year all new ea games