Black Ops 'First Strike' DLC sold 1.4M units in first 24 hours

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During an investors call today, Activision announced that 1.4 million copies of Call of Duty: Black Ops' "First Strike" map pack were sold "in the first 24 hours" of its February 1 debut on Xbox Live. At $15 a pop, that's $21 million in gross revenue in a single day -- on a single platform!

Notably, Activision Publishing's Eric Hirshberg pointed out that those sales were a "20 percent increase over Modern Warfare 2's 'Stimulus Package DLC'" launch. He added that First Strike, which was also released on PSN and PC in March, "continues to outsell the Stimulus Pack by more than 20 percent."

But hey, let's give our old friend the Stimulus Pack a break -- after all, the poor thing had to suffer the full rage of the internet when it became the very first Call of Duty DLC priced at $15! First Strike had it easy.

http://www.joystiq.com/2011/05/09/black-ops-first-strike-dlc-sold-1-4m-units-in-first-24-hours/#comments

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"Black Ops 'First Strike' DLC sold 1.4M units in first 24 hours" :: Login/Create an Account :: 10 comments

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Milk_MoneyPosted:

wow thats crazy

-DynastyPosted:

thats pretty hot, i wonder how much people will spend on mw3?

NetflixPosted:

nice job!

xMATTPosted:

Hate it or love it zombies make bank

SnowhiterPosted:

1.399 were for zombies - the other .1 = 10year olds getting access to pops credit card...

TechJunkyzGamingPosted:

I bought it for Stadium and the zombies map only... no doubt this map wouldve barely sol if zombies wasnt included... Xbox FTW

ClaimPosted:

I dont think anyone actually bought it for the maps online because I know if there had been some sort of zombie-like gamemode on MW2 it would have sold a lot more.

iCaM_FanBoyPosted:

Xbox owns.

TTG_SHANEEPosted:

rinky I only bought it for the Zombie map, honestly.


yeh same zombies is the best

rinkyPosted:

I only bought it for the Zombie map, honestly.