Microsoft thinks Xbox Live is the determining factor for success

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Microsoft has told of how exclusive games and downloadable content for the Xbox 360, whether it be timed exclusivity or not, are "critical" to differentiate the console from others.

Chris Lewis, Microsoft's European head of marketing for Xbox, explained to games site Eurogamer that it is also important to the company that cross-platform releases are "better on Xbox."

"[Exclusives] are important," he said. "DLC windows of exclusivity are critical for us for differentiation. We'll continue to bring those exclusives through our own studio work, Gears and Forza and other titles."

"We're also pretty confident the cross-platform experience is better on Xbox," he continued. "We enjoy great success with Call of Duty. Live is the oxygen that runs through our business."

"The experience users have through Xbox Live is a fundamental differentiator for us versus other platforms... Our ongoing commitment to experiencing better and playing better on Xbox is partly a function of what we do with Xbox Live."

"So, exclusive IP is critical, of course. You'll see more of that over time. You'll also see us, though, committed to working with people like EA and Activision on their cross-platform consoles to make sure they play better, and they integrate better across PC, phone and the console in a way other people's just simply can't."

Turning his attention to the publishers that Microsoft works with, Lewis explained, "We have good, healthy partnerships with all the publishers around the globe."

"They see that ambition, they know how much money we're going to spend. They know the depth of the partnerships. They love the technology. And they understand we want to differentiate ourselves through DLC or the beauty of the integration across the different device types that we have and are uniquely placed to be able to offer versus our very good quality competition."

http://gamasutra.com/view/news/36684/Microsoft_CrossPlatform_Experience_Is_Better_On_Xbox.php

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"Microsoft thinks Xbox Live is the determining factor for success" :: Login/Create an Account :: 16 comments

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wells51Posted:

Big_Hairy_Bacon to the guys fighting about "an hd drive".... [insert face palm here] if you mean like HD games, that has to do with your tv. i think you mean storage. HDD! hard drive disk. everything has it except flash drives, ipods, ect. ughhhh... all the speeds for ps3 and xbox (hard drive) are crap so theres no competition between them


**** idiot
http://en.wikipedia.org/wiki/Xbox_360_HD_DVD_Player

Big_Hairy_BaconPosted:

to the guys fighting about "an hd drive".... [insert face palm here] if you mean like HD games, that has to do with your tv. i think you mean storage. HDD! hard drive disk. everything has it except flash drives, ipods, ect. ughhhh... all the speeds for ps3 and xbox (hard drive) are crap so theres no competition between them

SalmineseePosted:

Microsoft is right. Without XBL Microsoft wouldn't be anywhere near where it is today...

TheBrownGuyPosted:

XBL is way better than psn

iJarH3adPosted:

eVo_xpOse this is pretty much tru!!!
i mean ps3 is a better console!
its got HD drive! its got blu-ray!
its got internet browser!!
but xbox has xbox live!!
which is way better then ps3 online!
xbox has a secure online program! you
can't get hacked! and the servers are really
good! you never lag! ever!!!! and they have!
just a better online community! :)


Wtf. Xbox have HD drive. Get your facts straight.

ExpressionnPosted:

this is pretty much tru!!!
i mean ps3 is a better console!
its got HD drive! its got blu-ray!
its got internet browser!!
but xbox has xbox live!!
which is way better then ps3 online!
xbox has a secure online program! you
can't get hacked! and the servers are really
good! you never lag! ever!!!! and they have!
just a better online community! :)

NicPosted:

KSIxSP33D fisrt


no my grammar is not ****

Nothing wrong with your grammar, plenty wrong with your spelling though. :trollin:

KuloPosted:

KSIxSP33D fisrt









no my grammar is not ****
what a faggg nobody cares if your first or second or last STFU grow up :)

Icy-TankPosted:

iPatobo
Kamy i actually think it will be sucscessful until we get jtags online
and its more sucsessful than psn


Idiot.

"we" won't.

A few people MIGHT.

Xbox Live has nothing to do with JTAGs,when they were online a month or two ago,I seen no difference between how it is now either.


RagePanda Mode: [ON] OFF

KamyPosted:

iPatobo
Kamy i actually think it will be sucscessful until we get jtags online
and its more sucsessful than psn


Idiot.

"we" won't.

A few people MIGHT.

Xbox Live has nothing to do with JTAGs,when they were online a month or two ago,I seen no difference between how it is now either.

well SORRY for just saying what i thought