Sony on PS5 marketing vs Xbox Series X: wait for sales results

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Sony is not fretting over the perception of its PS5 marketing strategy compared to its rival Xbox.

As part of Sony’s earnings reveal this morning, where the company announced a big surge in PlayStation Plus memberships, questions about PS5 inevitably came up.

Though Sony did confirm that it doesn’t expect any delays in hardware, some were more concerned with how the company has been marketing PS5 thus far compared to what Microsoft has been doing with Xbox Series X.

Bloomberg’s Takashi Mochizuki, who attended the call, reported an investor question about this very thing.

“We consider things strategically but doing our best,” Sony CFO Hiroki Totoki reportedly said. Asked to give a pass/fail grade on Sony’s efforts so far, Totoki had this to say, “As for pass or fail, I would wait for PS5 sales to make that judgement.”


Sony did reveal PS5 console specs, but outside of Mark Cerny’s technical lecture, we only really have the PS5 logo and a hurried look at the new controller.

By comparison, Microsoft was been much more active, revealing the look of the console back in December, and inviting select press to see it first hand earlier this year.

Just last week, Microsoft hosted a livestream showcasing a number of third-party Xbox Series X games. In short, we know more about Xbox Series X than we do PS5, and that goes for both companies’ next-gen strategies as well games.



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Related Forum: PlayStation Forum

Source: https://www.vg247.com/2020/05/13/sony-ps5-marketing-strategy-wait-for-sales/

Comments

"Sony on PS5 marketing vs Xbox Series X: wait for sales results" :: Login/Create an Account :: 7 comments

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RyanPosted:

Anime I'm sure Xbox Series will do better. But shouldn't always be against each other.


Not a chance. PS4 have sold double to amount of units as the Xbox One, time will tell I guess.

RyanPosted:

Sony aren't even worried about it, they know its gonna sell like crazy.

AnimePosted:

I'm sure Xbox Series will do better. But shouldn't always be against each other.

MorrissonPosted:

Either console is great I don't see why it has to be a competition

GossipPosted:

Sony is in competition with themselves I feel like. Xbox is the better product. Whereas Sony might have a more international reach.

MushroomElmPosted:

PS5 will inevitably sell more, simply because they have a wider international reach while Xbox is more domestic sales in the USA. Phil Spencer has brought that up, because Xbox doesn't cater to Eastern styled games they don't sell very well in countries like China, Japan, Etc. Though he had mentioned he wanted to get more studios to work on games in those categories.

Time will tell, but going off just the current specs I think Xbox will be the first wave power house. Phil said they are hiding a bunch of exclusives, and that will also play a big key in how sales do.

LgndPosted:

what ever price, people will still make purchases.