Electronic Arts sues EA (a fitness company) in logo dispute

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The logo pictured, for Energy Armor, probably reminds you of the Electronic Arts logo. And according to Electronic Arts, it's a logo "likely to cause confusion, or to cause mistake, or to deceive consumers as to an affiliation, connection, or association between Energy Armor and Electronic Arts." Because of this, Electronic Arts has filed a complaint with the court of California, Gamasutra reports.

Energy Armor, a company whose chief offering is wristbands, recently registered the logo with the United States Patent and Trademark Office -- the same logo that appears on the company's popular wristbands. Electronic Arts' complaint calls for a block on the registration, and that all existing wristbands Energy Armor is holding on to be delivered and destroyed.

Not yours, though. You already bought it, so you're cool.

Posted:

Source: http://www.joystiq.com/2011/10/05/electronic-arts-sues-ea-a-fitness-company-in-logo-dispute/

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"Electronic Arts sues EA (a fitness company) in logo dispute" :: Login/Create an Account :: 5 comments

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ToKSicKDzNPosted:

CastleCrashers This is an exact copy of the Ea logo, they really just screwed themselves on this one.

The picture up top is an Electronic arts picture...
the real logo for Energy Armor is on the top of this
http://www.joystiq.com/2011/10/05/electronic-arts-sues-ea-a-fitness-company-in-logo-dispute/

TTGBoiPosted:

So EA is suing EA?

CastleCrashersPosted:

This is an exact copy of the Ea logo, they really just screwed themselves on this one.

NicPosted:

That's disgusting, lol. The logo is EXACTLY the same as Electronic Arts's.
I Google'd for their logo and everything is the same. I can't believe any company would be so stupid to copy another company's logo, especially one as well known as EA. You're just asking for trouble and a bad name.

EA is definitely going to win this one.

3OH3Posted:

Well it does look exactally like EA's logo so I'm pretty sure electronic arts has this suit in the bag.