EA: Our new IPs and Frostbite will dominate Xbox 720
"The new hardware's going to be out in about a year's time," he said. "So we're right around that period of time when the market's slowing down, and then you have a new game-changer - all-new technology, all-new hardware which will start another growth period".
Some commentators fear that another hardware jump will make games uneconomical for all but the richest developers, but EA's bang up for it. "'Transition is our friend', is kind of the saying we have around EA," Gibeau commented. "Because it gives you a chance to reset everything. We've done enough transitions in this business that we know what we're doing, and we're going to go after this one in a big way. But it is a time where you see new companies emerge as leaders, and some traditional companies fall away."
He added: "I would argue that EA's nailed about four of its five transitions - we had a bit of a rocky start on Xbox 360 and PS3. But we're the number one publisher on this console [now], it took us a couple of years to come back on it. We learned a lot from that transition and what went wrong, and we're applying that learning to make it right this time.
"It was a big jump last time, we went from standard def to high def, we went from very unconnected boxes to online service models, we saw a big jump in processing power, and frankly we made a couple of mistakes in how we built our technology that was going to build all these games out.
"Fortunately, we have a very different approach to technology now - we have an engine called Frostbite, that is a proven engine that we've shipped a lot of games on, that's tailor-made for next gen hardware. So we're in really good shape from a technology standpoint which is where we had our misstep last time, and we have a much richer and broader set of IPs than we did on last generation.
"EA Sports is there with all of its power, but you're also seeing some really big brands like Battlefield coming online, and we've already started three to five new intellectual properties that we're going to launch in the first 24 months on the new generation."
Earlier this month, Gibeau asserted that next generation consoles would help propel the games market past two billion users. He claims to have laid eyes on both the next Xbox and PlayStation 4.
Posted:
Source: http://www.oxm.co.uk/45388/ea-we-had-a-rocky-start-on-xbox-360-but-our-new-ips-and-frostbite-will-dominate-xbox-720/
Related Articles
Comments
FNGPosted:
TTG_Lowie with the way technology is going the 720 should be awesome.
hopefully it will be
I think it will be awesome aswell, looking forawrd to it.
XMEPosted:
JZNTTG_Lowie with the way technology is going the 720 should be awesome.
hopefully it will be
Yeah, It should be awesome.:)
Agreed with both of you.
LegalizePosted:
-Khalifaa- Well we the people will make that determination when they release it.
yes we will...
TywinPosted:
RasTa_OG The 720 is just going to be like Xbox 6month down the line you'll all see
I would hope the Xbox 720 is like a Xbox?
Latest Downloads
- 01. What the Car?: SaveGame (Game completed 83%) [v15692787](0)
- 02. Fallout 2: SaveGame(0)
- 03. Ben and Ed: SaveGame (all levels open, bonus levels, Bencalypse)(0)
- 04. Double Dragon Gaiden: Rise Of The Dragons - SaveGame (100% completion)(1)
- 05. Metro: Last Light - SaveGame (to get the achievement Specialist)(0)
- 06. Frogun Encore: Game Save (The Game done 101%)(0)
- 07. Warhammer 40000 space marine 2 saves(12)
- 08. Lollipop Chainsaw RePOP: SaveGame (100%, everything is open)(0)
- 09. Dead Space 2 - Save Game (The Game done 100% on impossible difficulty) [1.1](1)
- 10. God of War: Ragnarok - SaveGame (near the dwarven shop, after the prologue, NG+)(3)
- 11. dead rising 2 case zero save xenia(1)
- 12. My Summer Car: SaveGame (Grandpa's Old Satsuma)(0)
- 13. WALL-E: Savegames (The game is 100% complete)(1)
- 14. S.T.A.L.K.E.R Shadow of Chernobyl - SaveGame (The Monolith's secret Quest) [1.0006](0)
- 15. Shadows of War 100% Percent complete - GAMES PASS(1)
Latest Tutorials
- 01. PS3 HEN - Audio via a USB headset.(119)
- 02. Stumble Guys | Social Butterfly Achievement(86)
- 03. Last Days of Lazarus Achievement Walkthrough (Xbox/PS)(1,336)
- 04. EDENGATE: The Edge of Life - 100% Trophy/Achievement Guide(1,643)
- 05. Sherlock Holmes Chapter One | Walkthrough | No Commentary(1,354)
- 06. Morbid: The Seven Acolytes | Full Game Walkthrough(2,093)
- 07. Adam Wolfe | Full Game Walkthrough | No Commentary(1,452)
- 08. ALFRED HITCHCOCK: VERTIGO - 100% Walkthrough(1,690)
- 09. SHERLOCK HOLMES THE AWAKENED | Walkthrough | No Commentary(1,201)
- 10. Space Roguelike Adventure | Guide - Cheat Code!(1,401)
- 11. DETECTIVE Stella Porta Case | Trophy & Achievement Guide(1,103)
- 12. Tunic 100% Platinum Walkthrough | Trophy & Achievement Guide(1,704)
- 13. Outbreak: The Nightmare Chronicles Achievement Walkthrough(1,360)
- 14. Full Void 100% - Trophy & Achievement Guide(1,306)
- 15. Outbreak: Lost Hope #Xbox Achievement Walkthrough(2,070)
"EA: Our new IPs and Frostbite will dominate Xbox 720" :: Login/Create an Account :: 125 comments