Call of Duty Players Don’t Drive Platform Adoption – Microsoft

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In its defense against Sony’s recently-released statement to UK’s Competition and Markets Authority, Microsoft has claimed that there is nothing special about the Call of Duty franchise when it comes to the spending habits or engagement of its players.

“Call of Duty gamers are neither ‘special’ nor ‘unique’ in terms of either their spending or user engagement as compared to gamers that favor other popular franchises,” says Microsoft in its statement.

This, for those not in the know, comes in response to Sony claiming that Microsoft’s acquisition of Activision Blizzard would be incredibly bad for the market, and would lead to, among other things, a worse environment for players when it comes to console and game prices, and worse deals for indie studios.

“Call of Duty does not drive platform adoption,” the statement continues. “Xbox data shows that between 2016 and 2022, [redacted]% of new Xbox gamers never played or purchased Call of Duty content and only [redacted]% of gamers played Call of Duty as their first game on their new Xbox console. These numbers are inconsistent with the idea that Call of Duty drives platform adoption.”

“Figure 12 shows [redacted] is the game that most gamers play first after purchasing an Xbox console in the period 2016-2022 [redacted] and numerous others are similarly often played first.”


Microsoft is currently coming under scrutiny from not only the UK Competition and Markets Authority, but also the European Commission, and according to recent reports, the USA Federal Trade Commission might be planning on getting in on the action.



Posted:
Related Forum: Call of Duty Forum

Source: https://gamingbolt.com/call-of-duty-players-dont-drive-platform-adoption-microsoft

Comments

"Call of Duty Players Don’t Drive Platform Adoption – Microsoft" :: Login/Create an Account :: 4 comments

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FrogPosted:

I'm sure they wouldn't be saying this if Sony were buying Activision Blizzard...

ReidsoPosted:

It certainly isn't as popular as the good old COD games like MW, MW2, BO and BO2

FoldPosted:

I think if you did this same study back in 2008-2012 you would have had different results. COD used to be the staple game franchise and it had a die hard fan base during COD 4 - BO2. But these days, with the new titles not being as popular or appealing and having thousands of other games to pick from, I agree that COD specifically won't really drive console sales.

RuntsPosted:

Call of duty is ment for all platforms it's just skill based ruins the game.