Lovefilm discontinues game rentals for new customers

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Although Lovefilm hasn't said outright that it's removing game rentals from its list of services, evidence indicates the company looks to be phasing them out. The Amazon subsidiary and UK competitor to Netflix has discontinued offering them to new customers as of June 24, and customers with a non-games subscription cannot switch over to one that would include game rentals. At the moment, the service appears to be limited to existing Lovefilm customers with a specific game rental subscription.

"In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it," reads a statement on Lovefilm's FAQ page.

Lovefilm is one of the UK's foremost providers of games rentals, so its exit from the ring would leave few premier alternatives for consumers in the country. The news follows what was a torrid first few months of the year for UK games retail. High street outlets HMV and Blockbuster were both forced into buyouts after effectively going bankrupt, hemorrhaging stores and employees as a result.

Posted:
Related Forum: Gaming Discussion

Source: http://www.joystiq.com/2013/07/02/lovefilm-discontinues-game-rentals-for-new-customers/

Comments

"Lovefilm discontinues game rentals for new customers" :: Login/Create an Account :: 65 comments

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FYIPosted:

If I was an old customer and deactivate my account do I get to get them again?

CraigPosted:

They lost my money then.

UG_UnknownPosted:

Wasn't LoveFilm for like Adult Movies!?

CokesPosted:

Katsumi
TFM Is Lovefilm better than Netflix?


Many people prefer Netflix over Love Film


Yeah, right now, Netflix is the number one place for watching movies on the 360/PC. I don't see it changing soon.

KatsumiPosted:

TFM Is Lovefilm better than Netflix?


Many people prefer Netflix over Love Film

RuinsPosted:

imgur
RATF wow LF streaming was crap but their rentals were awesome what fools


What was bad about the streaming?


i thought the quality was off

RuinsPosted:

TFM Is Lovefilm better than Netflix?


i prefer netflix

TFMPosted:

Is Lovefilm better than Netflix?

KatsumiPosted:

M60
Katsumi
lel
Katsumi
BDB I didn't even know what it was untill now.


Not many people outside of the UK know what it is.. I myself didn't know until i read this article


I just found out as well


Maybe it will get be brought into other countries one day. I doubt it though seeming that Netflix is currently dominating


Redbox and Netflix are very popular now. Hopefully this will be brought to the US


I wouldn't mind to try it out. I likely wouldn't use it in the long term though due to them discontinuing game rentals

IlIuminatiPosted:

Katsumi
lel
Katsumi
BDB I didn't even know what it was untill now.


Not many people outside of the UK know what it is.. I myself didn't know until i read this article


I just found out as well


Maybe it will get be brought into other countries one day. I doubt it though seeming that Netflix is currently dominating


Redbox and Netflix are very popular now. Hopefully this will be brought to the US