The Division Saw 91% Returning Players in Past Month

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During Ubisoft’s financial conference call related to the fiscal year ended on March 31st, 2016, CFO Alain Martinez mentioned a couple of interesting data points on Tom Clancy’s The Division.

First of all, he mentioned that the game saw 91% of returning players during the past four weeks. Secondly, we also hear that it had 20% season pass attach rate, meaning that two in every ten gamers that purchased the game, also got its season pass.

With more expansions coming, it’ll be interesting to see what kind of tail The Division will have, especially considering its 9.5 million registered users announced earlier today.



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Related Forum: Gaming Discussion

Source: http://www.dualshockers.com/2016/05/12/the-division-saw-91-returning-players-in-past-month-20-season-pass-attach-rate/

Comments

"The Division Saw 91% Returning Players in Past Month" :: Login/Create an Account :: 15 comments

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SeamPosted:

Its been very successful, honestly a big well done to them for making a great game you can continue to play.

TechLifePosted:

kamilca I felt dissapointed with this game. Wont be one of these returning players.


Why may I ask? It's an incredible game.

kamilcaPosted:

I felt dissapointed with this game. Wont be one of these returning players.

WappaPosted:

Lost I have enjoyed the game so far. It's really a 'groupy' game though. If you're playing alone you have a massive disadvantage.


I totally agree, it's so much easier playing with friends.

I love the game and it really has made me come back to Xbox, as it has been sitting for a bit collecting dust.

PintPosted:

I got bored of the game but might return soon

XboxPosted:

That is great for them. I still need to pick this game up.

AustinPosted:

wow I'm pretty impressed with this, even though I haven't played the game yet

MickersPosted:

That is actually seriously impressive!

CrotaPosted:

well i'm part of the other 9%

i don't regret getting the game, but i do regret getting the season pass....

Boss34Posted:

Not a surprise to be honest. Quite addicting.