Here is how I've been doing it. You can, too. No excuses.

Make a spreadsheet of 20 hotels, apartment complexes, or condo complexes in a specific area. It doesn't have to be close, but proximity makes the potential face-to-face meeting easier. I was killing more business in Daytona than Aileen Wuornos when I was 700 miles away. But being here now makes it easier.

If you want to get the joke, Aileen Wuornos was a serial killing prostitute in Daytona 15+ years ago. Ha. Ha ha.

Here we go. Some of the things have changes since I started with the advent of the ORM frenzy on other forums.

Make your spreadsheet with contact information. Bug the **** out of them, telling them how their online reputation on sites like TripAdvisor, Google Places, Yelp, etc are shit. Be business savvy. Tell them you can help. Go via email, snail mail, phone call, in person, whatever. I have eleven clients as of this morning. Here's how I got them:

2 through email
3 through phone calls
6 through face to face

USE SALES KNOWLEDGE TO GET YOUR CLIENT. It's best to go for low rated properties. I've got a good split of hotels and condos. I even help out the condo complex I live at, with good perks.

How you approach them is important. I can't tell you how to do it, because it varies per company. It's a big gray area with getting the client. That's the hard part. The rest is easy.

When you get the client, here is the process:

1) Make a site with two buttons. Title: How is/was your experience? Button one: Bad. Clicking bad leads to a contact page that, once filled out, will lead to an email for the owner. Clicking good leads to links to post reviews on the sites their reputation is lacking in.

2) See what incentive the client is willing to offer for good reviews. Good ideas: Apartments 10% off next month's rent, Condos free cleaning service for X weeks, Hotels $10 off your next stay.

3) Print out business cards/postcards/flyers... something. Text: "Have a good experience? Let us know at [URL], and get [INCENTIVE].

Requirements: Print out the positive review with your name on it and bring it in to receive incentive. People love free shit.

What should you charge? A lot. There's statistical evidence that 80% of people look to reviews before making a purchase decision. Voice of the customer matters. I charge anywhere between $300 to $1,000 a month per client depending on the business popularity and stature. And they pay it.

I'm about to start looking at more high-end clients for reputation maintenance in the Daytona area. Expensive apartments who want to make sure their reputation remains positive. I'll charge the monthly cost for the mid-range apartment. Probably around $1,500 a month. Yum.

If they're hesitant, offer SEO or something else as well. Rebranding if your good at graphics. Read: Good at graphics. Not shit with graphics. Adding text to a picture isn't good. This is good.

Once you have the client, all you have to do is send them monthly cards (250 is around $40 on VistaPrint for nice ass ones) and a monthly call to wrap-up the month. Charge $600 and use $40 a month, you're banking $560 a month. Get twelve clients at $560 profit a month, and you're making eighty grand. Pocket change.

Those are the basics. I'll answer any questions I get. I better get thanks-raped for this shit, too.

__________________
Disclaimer: I make a lot of money. What I say usually makes sense. Read it.

I don't thank, but I rep frequently, and always rep back.