A group of San Francisco environmentalists want to remind drivers that refilling their cars with gas is leading to global warming by slapping a sticker on gas pumps similar to those you find on a carton of cigarettes, The San Francisco Chronicle reported.

"The goal isn't to take transportation away from people and say, 'You're a bad person,'" Jamie Brooks, a member of the Bay Area chapter of 350.org, told the paper. "The goal is to create a signal saying, 'You need to change your behavior.'"

350.org is a group that seeks to build a global grassroots movement to "solve the climate crisis," according to its webpage, and the group made clear that the warning label fight is solely an initiative by the Bay Area branch.

The label's design is straightforward. It has white on black writing, topped off with "Warning" in bold on an orange background. The text reads, "The state of California has determined that global warming caused by greenhouse gases poses a serious threat to the economic well-being, public health, natural resources and the environment of California."

The Bay Area group is pitching the idea to local government. Gas station owners and oil companies would likely fight a ruling in favor of the warning labels.

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