[ Register or Signin to view external links. ]

From Nintendo:

"Dear Club Nintendo Members,

Thank you for your continued loyalty to Nintendo.

We launched Club Nintendo 6 years ago in North America, and were grateful for all of the feedback that our members have provided on your experiences with our products.

In order to focus on planning for a new customer loyalty program for our fans, weve decided to wind-down the Club Nintendo program. We are deeply thankful to our members for being a part of Club Nintendo for all of these years.

We will share details about our new program at a later date. For now, please see the schedule below for information on the discontinuation timeframe for Club Nintendo."

Overall, Nintendo is going to completely discontinue Club Nintendo once July 1st of 2015 arrives. Another program similar and more improved than Club Nintendo is deemed to release later on in the future as mentioned by Nintendo and it's arriving this year!