Abian Los Angeles is a premium clothing brand that utilizes innovative textile solutions to create timeless clothing pieces. This clothing is meant to be an essential basic that offers a smart, casual look and stays within the wearers wardrobe for years to come. This company's demographic ranges from men and women ages 20-25 who are part of a smart, minimalist fashion aesthetic. The creative solution for this brand offers a logo design, packaging and website. The main company identity uses sharp, clean lines for a minimalist look that fits in perfectly within the target market while also making the company memorable when associated with the product. The colors used are primarily black and white with a navy blue accent color that is used to create emphasis or create a break in content. The package design uses a drawer-like structure made to give the consumer a premium experience. The packaging is very important for this product's success because, as stated in and Inc article, "Packaging is powerful because it tells consumers why your product and brand are different". The user experience when purchasing this product is prioritized to increase sales and create a long-lasting relationship with the consumer. The company website is where consumers will find the brand story along with information on the textile process. Using this information, consumers will be able to quickly make the decision whether they should purchase or not. This website uses a large amount of negative space while keeping elements large and bold in scale to give the site a minimalist yet contemporary feel. The overall solution ties together to create a powerful and impactful consumer experience.