Publisher blames PlayerUnknown's Battlegrounds for Lawbreakers flopping

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Nexon, the publisher of LawBreakers, has said that its third quarter earnings suffered mainly because of the game’s low sales.

In Nexon’s Q3 earnings report [PDF], the publisher touched a bit on the LawBreakers situation with regards to the game’s sales, and how it affected the rest of Q3’s results.

“Our results in North America in the third quarter were below our outlook, mainly due to the sales from Lawbreakers being below our expectations,” the report stated.

Nexon blamed part of this on the explosive success of PUBG.

“We had very high expectations for its launch; however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for Lawbreakers,” Nexon said.

Although, yes, it’s very possible that PUBG’s success sucked the air out of the room when it comes to PC shooters in general, two things are worth mentioning. First, PUBG is a very different game from LawBreakers, and their core audiences may not overlap that often.

Second, PUBG started becoming the phenomenon that is today around the Early Access launch at the end of March, well before LawBreakers’ August 7 release date.

Nexon also revealed that LawBreakers was responsible for the majority of impairment loss in Q3. What’s more, CTO Shiro Uemura said that the game won’t be accruing any more impairment losses, which means Nexon has written it off. It’s not clear what this means for the game’s future, but writing off an asset usually means it’ll either be sold or abandoned.

You can read the rest of the report, and a few investor questions, at the link above.

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Source: https://www.vg247.com/2018/01/03/lawbreakers-publisher-writes-the-game-off-partially-blaming-pubg-for-its-poor-sales/

Comments

"Publisher blames PlayerUnknown's Battlegrounds for Lawbreakers flopping" :: Login/Create an Account :: 17 comments

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Mario350Posted:

yet its their own fault and overwatch since ow and tf2 are class based games well pubg is a game of skill not class based so they are just complaining because pubg makes the news well other games dont

kamilcaPosted:

This game flopped because they only started advertising the game properly about a month before release. Not only that but the fact the advertised the game for hardcore players even in the trailers coming out with " are you skilled AF" I know it doesnt sound like a big factor but some new players to a platform may be deteured because of this.

MissPosted:

Or blame yourself for trying to mix two different games and calling it something stupid. It was a fail at its E3 reveal.

SilkyPosted:

Not sure how you can directly blame the fault of your games popularity through anothers release.

GaryPosted:

I don't think this is PUBG's fault. Blame the massive market of team/class based shooter on the market.

FairfaxPosted:

This is just embarrassing to blame the launch of another game the failure of yours come on guys were all grown ups here I've never even heard of this other game lol

412Posted:

Really is a shame that a lot of ppl never gave thia game a chance. Its great.