Sony wanted to break away from “shallow” E3 conferences this year

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PlayStation’s “deep dive” at E3 was an attempt to avoid a “shallow” press conference, going from one game to another.

Sony’s approach to E3 this year was somewhat pared down compared to the usual fare. The company has said that this approach was to avoid the “shallow” approach, and to let “the games speak for themselves.”

The PlayStation E3 2018 briefing focused on four big games, something outlined in advance of the conference, with a Sony saying that it was planning a “deep dive” into Death Stranding, Ghost of Tsushima, Spider-Man, and The Last of Us Part 2.

“At PlayStation, we do like to do things different, push some boundaries here and there,” Sony Worldwide Studios’ Michael Denny told GamesIndustry.biz

“This time, we did want it to have a focus on the big four exclusive titles and go in-depth more on those games



“In the past, I think these press conferences can be a bit shallow, just going from one [game] to another then another…It was a different approach. It was about letting the games speak for themselves.”


Posted:
Related Forum: PlayStation Forum

Source: https://www.vg247.com/2018/06/14/674057/

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"Sony wanted to break away from “shallow” E3 conferences this year" :: Login/Create an Account :: 5 comments

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NickPosted:

Sony did nothing this year at E3. They had cool trailers, but not cool games.

Miko537Posted:

Sony was probably my least favourite show this year, however, they did reveal some nice trailers/games.

SaxbyyPosted:

Lol, "Mission failed, we'll get 'em next time"

GaryPosted:

Yet they offered one of the worst shows this year. Amazing.

Professor_ChaosPosted:

Sony's E3 conference was a complete utter failure. What they did wasn't a conference, they just showcased video game trailers back to back without a single developer taking a stand on stage to talk about their games and what they've done to make something they want gamers to be excited about. It was like I had YouTube on auto-play and I was just getting video game trailers/teasers consistently. Hell if they did that instead it probably would've been a crap-ton cheaper and still have had the same amount of attention.