Phil Spencer Talks About the Growth of Xbox’s Importance To Microsoft

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We’ve heard a lot in recent times about how Microsoft have placed a much larger focus on Microsoft than ever before, making a conscious decision to invest heavily in video games going forward, a fact that other Microsoft executives have re-iterated over time as well. Recently, Xbox boss Phil Spencer gave his own two cents on the matter, speaking briefly about this continuously growing importance of the Xbox brand within Microsoft, while speaking also about how that wasn’t always the case.

While speaking with CNET, Spencer talked about how in the earlier years, Microsoft’s gaming division was “like the garage band”, and that as long as they kept to themselves and didn’t cause too much trouble, they were allowed to keep on doing what they’ve been doing. However, with initial support from Bill Gates and Steve Ballmer, who were both integral in the very early stages of Xbox, as well as the immense support being given to the division by current CEO Satya Nadella, that has changed.

“The company in almost all the things we do was an enterprise company,” Spencer said. “We’ve had a couple consumer businesses — gaming is one that Bill [Gates] started, to his credit. He and Steve [Ballmer] originally greenlit Xbox project. The analogy I use with some people is we were like the garage band for a long time. As long as we didn’t play our music too loud, we’re allowed to keep practicing.”


“And now we’ve moved more into the mainstream,” he continued. “But for that time, when we were the garage band, Bill and Steve were — as long as we’re not messing things up and we continue to make progress, things were good.”


Speaking more of how things are now, Spencer talked about the continued support of Bill Gates and Steve Ballmer, before moving on to the subject of current Microsoft CEO Satya Nadella, who has been “incredibly supporting” of the Xbox division. “Bill’s been incredibly involved in what we’re doing and I still see Steve every so often,” Spencer said. “He asks how Xbox is doing and how things are going.”

“And like I said, with Satya leaning in in this area and being incredibly supportive, it’s an awesome opportunity for us,” he went on. “The vote of confidence that came from the Senior Leadership Team — that gaming is going to be one of the top words in the company — the team really internalize that. And we thought about, what are the resources that Microsoft has? What does it mean for Microsoft to be a leader in the games industry? What role should we play in this industry?”


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Source: https://gamingbolt.com/phil-spencer-talks-about-the-growth-of-xboxs-importance-to-microsoft

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"Phil Spencer Talks About the Growth of Xbox’s Importance To Microsoft" :: Login/Create an Account :: 4 comments

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36Posted:

Yeah xbox make Microsoft a lot of money, they just need to work on the monthly games on xbox they're ass at the minute

JimboPosted:

Like Loke said, Xbox definitely makes a ton of money for Microsoft. I'm sure it's a huge percentage of their revenue. One thing I think they should work on is bringing better exclusives to the console.

LokePosted:

i mean xbox makes microsoft a ton of money and the one is such a good console

MikePosted:

Im glad there think about the importantance of xbox i want it to stay for the long run