Though mostly known for their stranglehold on the sports gaming world, it turns out that Electronic Arts will be showcasing much more than their traditional NFL, NHL, and FIFA franchises. The company has recently released what they plan to show off at this year's E3:It's clear that EA is going all out to prove they can produce much more than updated rosters for sports games from year to year. Battlefield 3's Frostbite 2 Engine and anything having to do with the Mass Effect universe are reasons alone to crowd around the EA area on the show room floor. If not, I'm sure an SSX reboot or a Star Wars MMO years in the making will interest you in some way.

Battlefield 3™ /> Capturing the intense reality of modern warfare across the globe, from the densely populated city streets of Paris to the barren dustbowl of the Tehran desert, Battlefield 3 is the next installment in the internationally acclaimed Battlefield series. Battlefield 3 is poised to leap ahead of the competition thanks to the power of Frostbite™ 2, a game engine that advances the state of the art on both console and PC to serve as the power center to deliver superior performance in character animation, visual rendering, audio/sound and physical destruction. Battlefield 3 is the only FPS in the marketplace using Frostbite 2, and the only shooter capable of making the gameplay experience feel alive with all the sights, sounds, movements and action of real-world incursions. The franchise has always been recognized for its unique and award-winning sandbox gameplay, massive sense of scale, completely destructible environments and diversity of vehicles, but this year, more than ever before, players will feel the physicality of the battlefield and the power of Frostbite 2 in both the single player and /> /> FIFA Soccer 12 /> The best sports game on the planet brings to the pitch the game-changing new Player Impact Engine, a physics engine built to deliver real-world physicality in every interaction on the pitch. Revolutionary gameplay innovations inspired by the real-world game make FIFA Soccer 12 deeper and more engaging. All-new Precision Dribbling creates a higher fidelity of touch on the ball for better control in tight spaces, more time to make decisions on attack, and more control over the pace of the game. Innovations in attack are balanced by a re-designed defending mechanism called Tactical Defending, which fundamentally changes the approach to defending by placing equal importance on positioning, intercepting passes and tackling. /> /> Kingdoms of Amalur: Reckoning™ /> Kingdoms of Amalur: Reckoning is the open-world action RPG that gamers have waited for. Developed by three time World Series champion Curt Schilling's 38 Studios and Big Huge Games, Reckoning is set in Amalur, a rich and deeply immersive world underpinned by 10,000 years history, created by 22 time New York Times bestselling author, R.A. Salvatore. Immersing players in a rich, living, breathing open-world dripping with magic and rife with danger, underpinned by strong storytelling, Reckoning lets players define their destiny as they engage in intense action combat while exploring the huge, vibrant and varied world of Amalur as envisioned by the visionary creator of Spawn and acclaimed artist, Todd McFarlane. Designed by open-world RPG legend Ken Rolston, the acclaimed creator of Elder Scrolls III: Morrowind and Elder Scrolls IV: Oblivion, Reckoning will offer players unparalleled choice in a world of infinite possibility. Together, the visionaries and development team behind Kingdoms of Amalur: Reckoning are creating a game that will forever change the RPG genre. /> /> Madden NFL 12 /> Madden NFL 12 continues the rich tradition of the storied franchise by bringing fans closer to the NFL than ever before. Madden NFL 12 transforms on-field action and core gameplay modes, driving innovation in six key areas: Playbooks and Gameplay; Presentation; Franchise and Superstar modes; Dynamic Player Performance; Madden Ultimate Team; and Online Communities. Whether battling your rivals on the couch or online, leading your favorite team to the Super Bowl in Franchise mode, or building the ultimate dream team in Madden Ultimate Team, Madden NFL 12 is True to the NFL, True to the Franchise, True to the Game. /> /> NCAA® Football 12 /> NCAA Football 12 takes the journey of the college athlete to the next level of depth and authenticity. Experience the pride and pageantry of game day Saturday like never before as you go from high school superstar to top college player to head coach in Road to Glory and Dynasty modes. With an enhanced in-game presentation, new traditions, and an all-new collision system, make an impact by leading your team to the National Championship with NCAA Football 12. /> /> Need for Speed™ The Run /> From the Golden Gate to the Empire State, Need for Speed The Run takes players on a heart-pounding, high-stakes race that will have players surrounded by a constant feeling of danger. The heat is on and lethal action unfolds as gamers get up-close and personal with Jack, while battling hundreds of the world’s most notorious racers. Weaving through dense urban traffic, rocketing down icy mountain passes and navigating narrow canyons at breakneck speeds; players will be challenged in this illicit race for their life. Powered by Frostbite 2, Black Box studio makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. Need for Speed The Run will deliver a racing game unlike any other, offering a tough, edgy experience filled with over-the-top Hollywood action, state-of-the-art graphics technology and a deadly story. /> /> NHL® 12 /> EA SPORTS™NHL 12 wants you to Be the Next Great Legend. Play your way to superstardom in the revamped Be a Pro mode and experience legendary moments in your player career as you shatter records and cement yourself in NHL history. Experience authentic action and energy of real life hockey as the NHL 12 Full Contact Physics Engine puts you in the rink with everything now live on the ice - shatter the glass, send helmets flying and knock players over the boards and into the bench. Experience a fresh new look and feel with all new gameplay presentation, and, for the first time ever, the chance to lace up outdoors under the lights in one of the biggest hockey events of the season, the NHL Winter Classic at Pittsburgh’s Heinz field. This year will be the first to see dynamic goalies in the game; players can knock the net off and make contact with goalies, knocking them down or out of position, as they crash the crease. Watch as goalies fight through screens to make awe-inspiring saves and leave the crease to trade punches with hated rivals during fights. /> /> The Sims™ 3 Generations /> Enjoy a whole spectrum of new life experiences in The Sims 3 Generations where players can live life to the fullest with their Sims. With new celebrations to dramatic life events, there are even more ways to be creative. Starting off with the precocious childhood years, players can have their Sims play dress-up with the new costume chests and then watch them re-enact their favorite stories in one of three themed tree houses. In the teenage years, players are introduced to the new punishment system in which teenage Sims can be grounded for pulling pranks and trying to sneak out. Those teenage Sims with the rebellious trait will find it harder to stay at home and will want to pull pranks on others while other Sims may go on to become prom king or queen. Adult Sims have the chance to attend or plan bachelor and bachelorette parties, throw lavish weddings, and go through a mid-life crisis where they may change their look or even change careers. The Sims 3 Generations players can capture and keep track of their Sims’ life moments with an in-game video camera. Via the new memories system, players will also have the option of uploading and sharing their Sims’ memories on www.TheSims3.com and Facebook. Whether the player prefers to design houses as a builder, create moments as a storyteller, be mischievous as an experimenter, or fulfill lifetime wishes as an achiever, they’ll be able to explore every phase of life with new gameplay features, moodlets, objects and more that are specific to each age. /> /> SSX™ /> A modern day reinvention of one of the most critically acclaimed arcade franchises of the last generation, SSX packs adrenaline and reality-defying gameplay into every run. Players will jump into the boots of some of their favorite characters from SSX Tricky and SSX 3 to race, trick and survive across the world’s most iconic mountain ranges. Based on real-world NASA topographical data, all of the mountain ranges in SSX have been meticulously designed to deliver a gameplay experience that is true to the rich history of one of the most beloved franchises in the video game industry, while bringing it forward to harness the power of current generation of consoles. /> /> Star Wars ™: The Old Republic™ /> Star Wars: The Old Republic is a story driven MMO from the story telling experts at BioWare and LucasArts. The game will innovate the MMO genre by building on the traditional genre pillars of combat, exploration and character progression by adding story as a fourth pillar. Star Wars: The Old Republic is a fully featured MMO, where players can expect to experience best of breed MMO features including PVP, crafting, trading, and socializing. The Old Republic is set over 3600 years before the rise of Darth Vader, when the galaxy is in the midst of a cold war. Players will be asked to join forces with either the Galactic Republic or Sith Empire and choose one of eight iconic Star Wars characters such as a Jedi Knight, Bounty Hunter, Smuggler or Sith Warrior. Every player’s story will unfold based on meaningful choices they make throughout the game, as they become the hero of their own personal Star Wars saga. Along their journey players will encounter companion characters that will befriend, assist or possibly betray them based on the choices the player makes. Throughout their adventures, players in Star Wars: The Old Republic will be immersed in a vibrant galaxy of planets, engage in heroic battles and experience visceral Star Wars combat. /> /> Mass Effect™ 3 /> From the award-winning developers at BioWare comes Mass Effect 3, the pinnacle of the critically-acclaimed epic action RPG series. The galactic war has begun. An ancient alien race known only as the “Reapers” has launched an all-out invasion of the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been taken, the universe is on the verge of total annihilation and you must lead the counter assault to take it back. The price of failure is extinction. Only you, as Commander Shepard, can determine how events will play out, which planets you will save from annihilation and which alliances you will form or abandon as you rally the forces of the galaxy to eliminate the Reaper threat once and for all. /> It's clear that EA is going all out to prove they can produce much more than updated rosters for sports games from year to year. Battlefield 3's Frostbite 2 Engine and anything having to do with the Mass Effect universe are reasons alone to crowd around the EA area on the show room floor. If not, I'm sure an SSX reboot or a Star Wars MMO years in the making will interest you in some way.