Ubisoft Staff Member Reportedly Fired Over PewDiePie Comments

YouTube streamer PewDiePie has created his fair share of controversy over the past few years. But one particular incident may have just cost an Ubisoft employee her job.

The situation started a few days ago, when Dianna Lora, who was a member of Massive Entertainment (the team behind the upcoming The Division 2), sent out a tweet addressing the streamer’s controversial comments supporting a channel that publishes anti-semitic content earlier this month.

In her tweet, Lora noted, “Enough is enough. Gaming industry: I’m going to need you to end this dude. You know EXACTLY who you are. Cut ties with him...NOW.”

But some die-hard PewDiePie fans took this very personally, even going as far as calling to boycott Ubisoft games such as The Division 2. And now a new report suggests that Lora may have lost her job as a result.

Per this report from SegmentNext, a YouTuber by the name of TheQuartering has suggested that, per what he was told by Ubisoft employees, Lora is no longer employed by the company.

And upon taking a look at her profile on Twitter (which has since gone into “Protected” mode), there’s no mention of Ubisoft or Massive Entertainment on the account.

She did note on her Twitter profile, “thoughts and opinions are my own,” so these changes may suggest one of two things.

One, she either spoke with her employer and removed any mention of the incident; or two, she did get let go.

Lora hasn’t said anything following what took place; and we’re currently awaiting response from Ubisoft on the matter, as they haven’t yet responded on the matter. So take this story with a grain of salt until something is made final.

That said, opinions over this matter are fixed. PewDiePie fans are considering this a victory, while some Ubisoft fans are outraged that Lora may have lost her job, “caving in to the GamerGaters" as they've been saying.

We’ll see if any response comes to this matter this week. But it appears that the battle between PewDiePie’s fans and critics is far from over.

Posted: Dec 17, 2018 7:21 pm
Related Forum: Gaming Discussion

Source: https://comicbook.com/gaming/2018/12/17/ubisoft-staff-member-fired-pewdiepie-comments/

Comments

coolbunny1234Posted: Tue. Dec 18, 2018

This is not something I really find relevant in the gaming industry today.

SilkyPosted: Tue. Dec 18, 2018

Why are there 2 pewdiepie news stories on one home page.?
We are doomed.

SagePosted: Tue. Dec 18, 2018

Decy
Nik That's like me working for SONY and tweeting out something toxic related to Microsoft. You can't do that especially working with a high command business like Ubisoft. If I was her I would keep my thoughts to myself. I'm guessing by this she has learnt her lesson.

Not exactly this is ubisoft and a youtuber yeah pewdiepie might have some gaming history they aint exactly main competitors though.... used to be called voicing your opinion... but now a days it costs you your job just over what youve posted on the net.... actually pathetic imo... no free speeh under companys like this it seems...

Yes telling people to cut ties with the biggest youtuber in the world is a good idea for a company worker. You sign that shit away real fast when you get hired by a big company that has to worry a **** ton about how they look.

DecyPosted: Tue. Dec 18, 2018

Nik That's like me working for SONY and tweeting out something toxic related to Microsoft. You can't do that especially working with a high command business like Ubisoft. If I was her I would keep my thoughts to myself. I'm guessing by this she has learnt her lesson.

Not exactly this is ubisoft and a youtuber yeah pewdiepie might have some gaming history they aint exactly main competitors though.... used to be called voicing your opinion... but now a days it costs you your job just over what youve posted on the net.... actually pathetic imo... no free speeh under companys like this it seems...

MazePosted: Tue. Dec 18, 2018

No matter what scandal big YouTubers or celebrities get involved in, it will never matter. There's gonna be something more entertaining in an hour or two, that's the problem with this huge social media filled world that gives us information at the click of a button. Really sucks someone had to lose their job over something that PewDiePie fans would only care about for a day then forget about.

PCPosted: Mon. Dec 17, 2018

Im not surprised. Thats why being self employed/independent is nice, because i dont have to worry about shit like this.

9ntyPosted: Mon. Dec 17, 2018

That's like me working for SONY and tweeting out something toxic related to Microsoft. You can't do that especially working with a high command business like Ubisoft. If I was her I would keep my thoughts to myself. I'm guessing by this she has learnt her lesson.