It’s always heartening when companies put down their corporate schtick to play nice with each other. Whether it is major game studios celebrating with competitors during flagship launches or the typical PR banter, it’s always a nice feel-good story for the press. Yet, in an odd turn, Epic Vice President (i.e. Fortnite) deleted his congratulations to the CEO of Respawn Entertainment over the tremendous launch of Apex Legends. But… why?
The kerfuffle began last night when a Twitter user reached out to Mark Rein, Vice President of Epic Games (and co-owner of the Carolina Hurricanes for NHL fans out there). The aim of the Twitter user was simple: get a statement from a Fortnite spokesperson about the up-and-coming competitor, Apex Legends from developer Respawn Entertainment:
@MarkRein what’s your opinion on apex legends
— Sam Howes (@SamHowes19) February 10, 2019
Even better, this wasn’t a Tweet that went ignored. Originally quote-retweeting him, Rein sounded about his very positive feelings towards the battle royale game. “I like it. Very well done!”
And just like that, a wave of warm feelings and business sportsmanship was ushered in. Vince Zampella, CEO of Apex Legends developer Respawn, Tweeted back at Rein thanking him for the warm words — even offering to buy him drinks the next time they meet up:
Means a lot coming from you Mark! I believe I owe you drinks next time we meet up!
— Vince Zampella (@VinceZampella) February 10, 2019
…a Tweet that Mark then reciprocated:
I will enjoy that!
— Mark Rein (@MarkRein) February 10, 2019
However, in writing this feel-good story, something is missing — that original Tweet from Rein saying how he liked Apex Legends. Why?
Perhaps the optimists out there think that since he got a reply from Respawn, the message had been conveyed. Without a doubt Zampella is sharing the Tweet with members of his team, as it is always a great thing to be appreciated and validated in the industry.
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Related Forum: Gaming Discussion
Source: https://www.dualshockers.com/fortnite-apex-legends-twitter-respawn-epic/
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