Battlefield 3 Marketing Could Reach $50 Million

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In April, Electronic Arts CEO John Riccitiello said Battlefield 3 was designed to take Call of Duty: Modern Warfare 3 down, adding gamers could expect "a couple hundred million dollars" would be spent marketing the two competing titles. The lion's share of that money may be spent on behalf of Activision's blockbuster first-person shooter series, if a new investor note from Wedbush analyst Michael Pachter is accurate.


Expect a Battlefield 3 ad blitz closer to the game's launch.
In today's note, Pachter estimated that EA will spend between $45 million and $50 million to push Battlefield 3 this year. In addition to the marketing support, EA has the DICE-developed first-person shooter scheduled to get a head start on the competition, with an October 25 launch coming weeks before Modern Warfare 3's November 8 bow.

Pachter also weighed in on EA's Star Wars: The Old Republic massively multiplayer online game. The analyst expects it will sell 2 million copies at launch, with 1.5 million of purchasers sticking around beyond a free one-month trial period. Earlier this year, Riccitiello told investors that the game could be "substantially profitable" with just 500,000 subscribers, with anything above 1 million monthly users making the game "very profitable."



Posted:

Source: http://uk.gamespot.com/news/6323532/battlefield-3-could-have-50-million-marketing-budget-analyst

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"Battlefield 3 Marketing Could Reach $50 Million" :: Login/Create an Account :: 42 comments

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cuePosted:

TTG-MountianDew
eGoGlory
ConrClif BF3 > MW3

Nuff said

stop with the
Nuff said
sh*t really annoying

BF 3 > MW3
Deal With It.
Nuff Said.

^
nuff said

TauntzEPosted:

-B-u-r-d-M-a-n- Soo that means MW3 100 lol


hmmm??

202020Posted:

Soo that means MW3 100 lol

TauntzEPosted:

-TehXboxHackeR-
TauntzE
EVaCxL3GiiT
-TehXboxHackeR- Im just gunna speak on here as the forums are down :D


Yep same here.


What are they working on?


Probably just general maintenance, cleaning up a bit.

maybe they're figuring out a way to cut down all the spam in general discussion. I hope.

CrytekUKPosted:

TauntzE
EVaCxL3GiiT
-TehXboxHackeR- Im just gunna speak on here as the forums are down :D


Yep same here.


What are they working on?


Probably just general maintenance, cleaning up a bit.

TauntzEPosted:

EVaCxL3GiiT
-TehXboxHackeR- Im just gunna speak on here as the forums are down :D


Yep same here.


What are they working on?

EVaCxL3GiiTPosted:

-TehXboxHackeR- Im just gunna speak on here as the forums are down :D


Yep same here.

CrytekUKPosted:

Im just gunna speak on here as the forums are down :D

TauntzEPosted:

marcusmonsoon
FleshyyMODZz This game will never out sell Mw3 i admit it will get a bigger fanbase, but thats becouse its getting compared to Mw3 soo much so all you BF Fanboys should thank call of duty if this game comes even close to Mw3 sales witch i dought becouse theres soo many Cod fans. i myself have an xbox just to play Cod Games i have all of em and im not really interested in other S H I T like racing or fighting just cod and theres probably alot of People like me that have an xbox for one Franchise COD cause its that good.

P.s i Think black ops is better than Mw2 and Cod 4
kids who think its bad just admit it u Get Butt FUUUCKED on black ops so u say its bad
Black Ops is just a poorly made game with ridiculous spawning, killstreaks, weapons etc. In addition, I got bored within a week of playing it.


How can I not get "butt f*cked" when I'm being spawn trapped by an idiot in a chopper gunner? It's an outrageously unbalanced game.


I do good on BO the same way I do at MW2. Kill whoring in demo and dom. But BO is such a bad game. I got bored of it in less than 3 days. CoD4 was the best one because it was simpler and balanced. No nukes, no harriers, no dogs. Just simple gun on gun action where the skill actually counts.

NyuPosted:

eGoGlory
ConrClif BF3 > MW3

Nuff said

stop with the
Nuff said
sh*t really annoying

BF 3 > MW3
Deal With It.
Nuff Said.


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