Microsoft has revealed to CVG that Xbox Live's last 12 months were its biggest ever in terms of recruiting new members to the service.

The platform holder won't get too specific on numbers - only revealing that Live now boasts a community of over 35 million worldwide.

However, Robin Burrowes, Xbox Live product marketing manager for EMEA [Europe, Middle East and Africa], said that Live memberships had "swum in tandem" with increased adoption rates since the launch of Kinect.

He told CVG: "The last twelve months has been our biggest in terms of acquisition [of new members] - in the EMEA region and globally... And we're actually forecasting the next 12 months to be even bigger.

"We've certainly got aspirations in the console space to be the No.1 in terms of market share. Those aspirations are clear. We're exceptionally confident that the 12 months ahead will spark [Xbox Live's] growth.


http://www.computerandvideogames.com/313418/xbox-live-enjoys-record-growth-year-a-whole-bunch-of-new-entertainment-partners-coming/

Posted: Jul 28, 2011 1:38 pm