Mixer takes a shot at Twitch with subscription price drop

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Mixer is once again taking a shot at its main competitor Twitch, generally regarded as the most popular streaming platform. However, this time it isn’t about snagging a big-time streamer for its service, but instead being a subscription price drop that is being very well received by the community.

The price drop is effective today, so if you want to subscribe to the world’s most famous Fortnite streamer Ninja or any other partner of your liking, you can already do it at a discounted price.

The Mixer subscription price drop was announced on Twitter, with the message starting with the always promising “Good news everyone.” The rest of the tweet revealed that the subscription price is dropping from $5.99 to $4.99, a deceptively slight reduction that ends up being more important than it may seem at first.

With the new subscription fee, Mixer is now offering a similar price as Twitch, further emphasizing the fierce competition between the two streaming platforms. Microsoft is clearly pulling out all the stops in order to make its service more appealing for viewers and streamers alike, with the price drop being a welcomed step in this process.

Most of the viewers were extremely pleased with the news, saying that now they could subscribe to a few more of their favorite partners. However, some users on Twitter came up with additional ideas. One suggested that Mixer could offer a free sub with every pro membership, while another pitched the concept of a custom subscription amount that users and partners could set.

Obviously, all that we can do for now is speculate on what other cards Mixer may have up its sleeve, but this is decidedly a step in the right direction. After signing exclusive deals with Ninja and Shroud, but failing to convince Dr Disrespect to make the move, Microsoft’s streaming platform certainly has a lot more in store for the future.



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Source: https://www.gamerevolution.com/news/611704-mixer-subscription-price-drop-takes-shot-twitch

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"Mixer takes a shot at Twitch with subscription price drop" :: Login/Create an Account :: 4 comments

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GT-RPosted:

They should probably focus on viewer retention. When all the streamers they bought go offline the majority(if not all) of their viewers go straight back to twitch. Who cares if the sub is $1 less? It isn't even cheaper than the T1 subs on twitch. If this is "a shot at twitch" then it's an extremely poor one. I could list many things they need to improve. A complete UI redesign and an option to disable all the sparks non sense would be the main ones. They have a long way to go if they ever hope to seriously compete.

MythusalaPosted:

Alias We're gonna spend millions on streamers, lose money from subscriptions. We are microsoft, we do not care about money, we just want twitch dead and people to come use our platform instead. WEEEEEEAAAAAAK.


This is easily one of the dumbest comments i've seen in awhile...

MushroomElmPosted:

Alias We're gonna spend millions on streamers, lose money from subscriptions. We are microsoft, we do not care about money, we just want twitch dead and people to come use our platform instead. WEEEEEEAAAAAAK.


This is how big companies do it. Undercut the competition, even if it's costing you..Because in two or three years, you'll be reaping all the profit they were and then you can jack your prices up.
However, Amazon owns Twitch. So I doubt Twitch, in general, is going anywhere anytime soon. Amazon does make more money, after all. They'll definitely take a few hits, though, of course.

MazePosted:

We're gonna spend millions on streamers, lose money from subscriptions. We are microsoft, we do not care about money, we just want twitch dead and people to come use our platform instead. WEEEEEEAAAAAAK.


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