High-profile gaming research analyst for Wedbush Securities, Michael Pachter, has told IndustryGamers that if Microsoft does not respond to recent price cuts "PS3 will outsell Xbox 360" in the US this holiday season. The 360 has been outselling the PS3 on its US home turf during 2011 but, in a soon to be published "Pachter's Podium" Q&A, the analyst has reportedly called the holiday battle between the two consoles a "close call." "If Microsoft does nothing, I think PS3 will outsell Xbox 360," Pachter told IndustryGamers. "However, my friends at Microsoft are extremely proud, and they absolutely refuse to tolerate the possibility that the PS3 will outsell the Xbox 360. I think they have the ads printed for the Xbox 360 price cut, and will drop them on us the instant they see PS3 sales greater than 360 sales."

The PS3 price cut rolled out on August 22 led to a sales surge of over 400 percent in Australia during the week following its introduction.


That's according to NPD Group Australia sales data gathered from national retailers and happily passed along by Sony.


Sony Computer Entertainment Australia MD Michael Ephraim said: "This new price point really represents fantastic value for money as PlayStation 3 delivers full HD games, Blu-ray capability, plus music, movies, catch-up TV and more on demand.


"Australians love not only games, but also the quality home entertainment PS3 provides. Sales are booming because PlayStation 3 is the best device to connect to your TV, at incredible value, to provide the ultimate home entertainment experience."


UK PS3 sales reportedly jumped 65 percent during the week following the price cut.


Microsoft, to date, has insisted there are no plans to reduce the price of the 360 in the near future.

Source: http://uk.xbox360.ign.com/articles/119/1191978p1.html

Source: http://www.computerandvideogames.com/317475/ps3-sales-jump-400-in-australia/

Posted: Sep 01, 2011 12:24 pm