Trolling Shuhei
Ex-president of Sony Interactive Entertainment turned head of SIE’s independent developer initiative, Shuhei Yoshida took part in a spot of public trolling on Twitter earlier this week.
Yoshida was asked by an unwitting, yet ever so polite, user when to expect more PlayStation 5 news. He responded by posting an image emblazoned with ‘2020.2.20 On Sale’ in large font. Alongside this, ‘P5S’ dominates the central portion of the picture.
Given this one comes straight from a higher-up at Sony, it’s not unreasonable to hastily surmise Feb. 20 as the date for a big reveal event.
Upon closer inspection, it’s clear the image is promotional material for the Japanese launch of Persona 5 Scramble later this month. The RPG’s title is stylized as ‘P5S’, making it very similar to the recently trademarked ‘PS5.’
Yoshida is clearly taking pleasure in watching fans scramble for details and making the most of it with a good old troll.
Sony’s PlayStation 5 Strategy Is Clearly Working
Injecting a bit of levity into the next-generation console hype is a welcome change of pace.
Yoshida’s troll also shows that Sony’s attuned to what’s driving discussion among the PlayStation community. The company’s executives must be reveling at the success of drip-feeding details to a fan base increasingly thirsty for morsels of PlayStation 5 news.
As for those tempted to read into Shuhei Yoshida’s response as some veiled confirmation of Sony’s plans, save yourself the trouble. Enjoy it for what it is – a joke.
— Shuhei Yoshida (@yosp) February 6, 2020
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