That said, ahead of a possible price reveal tomorrow, a new report from leaker Dusk Golem is making the rounds, particularly for the implications if it's true. According to the leaker, the PS5 costs roughly $600 to produce. This estimation not only includes manufacturing costs, but presumably the costs of wholesale packaging, shipping, and the cut for retailers. It's also about $100 more than estimates we've heard in the past, so that's worth keeping in mind.
"Non-ironically that's around how much the PS5 on launch costs to produce before parts get cheaper over time, but I'm pretty sure it'll cost a little under that," said Dusk Golem over on Twitter. "My personal prediction is $549 for the disk version, unless they decide to really bite the bullet for $499."
Of course, all of this -- the report and the prediction piggybacking on it -- should be taken with a major grain of salt. Nothing here is official, and even if it's accurate, it's also subject to change. Further, this conflict with reports from earlier this year.
The chances of the PS5 costing $600 are very slim. And $550 is even slimmer. Anyone with a background in marketing will tell you there's little benefit in charging $550 compared to $600 in terms of consumer reception and perception. Not only is the first number all that matters, but people don't feel like they are saving $50, but rather are being upcharged $50.
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Source: https://comicbook.com/gaming/news/ps5-playstation-5-price-expensive-rumor/
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