The suit reads, “Unbeknownst to most… EA utilizes technologies like ‘Dynamic Difficulty Adjustment’ and ‘Adaptive Difficulty.’ These technologies use heuristic prediction and intervention to dictate or even influence outcomes, thereby keeping gamers more engaged.”
“This [triggers] a self-perpetuating cycle,” the complaint continues, “leading them to purchase additional player packs in hopes of receiving better players and being more competitive.”
So, Dynamic Difficulty Adjustment and ‘Adaptive Difficulty’ actually push people toward purchases. As with any game, the values for different characteristics like striking, passing, and speed can vary. This could kick those movements up a notch.
EA argues that this complaint and others like it misrepresent their business. But, these arguments have gained more and more steam over time. As an aside, the company reported a record in revenue for microtransactions last year. $1 billion is a staggering number for digital cards. Other nations like the Netherlands and France have begun to crackdown on EA. The only question is if the United States will see things similarly.
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Source: https://comicbook.com/gaming/news/fifa-21-ea-sued-scripting/
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