Veteran calls out “crass”, “hideous” Modern Warfare 3 advertising

4.4
US Army Special Operations Command paratrooper D.B. Grady has poured scorn on Call of Duty: Modern Warfare 3′s live-action TV ads.In an article entitled “The Hideous Marketing of ‘Modern Warfare 3′” for the Atlantic, Grady described the “tastelessness” of the commercial series starring Sam Worthington and Jonah Hill as the Vet and the n00b.

“The advertisement trivializes combat and sanitizes war,” he said.

“After ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, ‘You know, this is probably a little crass. Maybe we could just show footage from the game.’”

Himself a veteran of Afghanistan, Grady said the ad’s timing is particularly poor given escalating conflict.

“As Afghanistan intensifies and we assess the mental and physical damage to veterans of Iraq, is now really the time to sell the country on how much fun the whole enterprise is?” he asked.

“Here I point to the giddy howls of one supposed soldier in the commercial as he fires a grenade launcher at some off-screen combatant. War is great, see? It’s like a gritty Disneyland.”

Activision was also criticised for its 2010 Black Ops marketing, which also used the tagline “there’s a soldier in all of us”.

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Source: http://www.vg247.com/2012/01/03/veteran-calls-out-crass-hideous-modern-warfare-3-advertising/

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DrPhil321Posted:

ZBrush
psycosis
DrPhil321
nhall94 Wow just wow all the time u American **** have to complain to see of you can get some money out of it this is with the britsh armys train for 6 months not weeks like so they don't get sacred of combat and and become pussyes

WTF? Are you 16? Who in the hell says something as immature as this? Unless you were in the military (which you weren't because you wouldn't have said this) you really don't now jack. And I'd bet you'd piss your pants if you we're put in a soldiers place. No matter how hard I try to understand, I can't figure out why this collective group of British people go out of their way to insult the USA, because 99.9% Americans like the British or just don't give a f**k.


The whole world hates the USA, not just English people. But your all to ignorent with your heads up your **** to even relise. Thats why you keep getting soilders killed and civiliend killed and Europe now aslo gets bombed becaues we support your "War OF Terror".


I can tell from the arrogance, you've never met an american in your life.

I'm British and the only disrespect I have for Americans is towards the people who show it first.

The worst part is having people from the same nation as me being arrogant and loud about people they only hear about on the internet or on TV.


@psycosis Thanks. Thanks for completely proving my point. And proving your understanding of geopolitics and global economics is slim to none.

@ZBrush So true. But sometimes, as you can see in the other posts, the arrogance is on both sides.

GuyNamedBobPosted:

nhall94 Wow just wow all the time u American **** have to complain to see of you can get some money out of it this is with the britsh armys train for 6 months not weeks like so they don't get sacred of combat and and become pussyes
You honestly think the rest of the world is any different? When war is made out to be fun and games in an ad attempting to be funny, chances are someone is going to get offended. Also, he is not asking for any money. I liked the ad as well as many other people, but trying to imply that everyone in America shares his opinion and they are somehow "out for money from it" is just mind numbingly stupid. This man has likely spent years on active duty, so your attempt to make some kind of point about training time is irrelevant.

Linebacker54Posted:

why the hate on the US? Britsh people can not HONESTLY think they are more powerful.. i mean, the british have a very large impact on our economy due to trading goods and since yall are our allies.. but seriously. and whoever below me said that american soldiers are pussssys, we won the american revolution with less than 1/3 of your army. whos a pussssy now? No hate towards britian, but some of them are just dumb. and yes everyone hates america. most of AMERICA hates america. what our governmant does does not reflect us because no matter what youre told in your country, our "democracy government" is BS. We dont go to war because the PEOPLE want to, its so politicians can make money off of higher gas proces and use war as an excuse to raise them. plain and simple.

TTG-MW3Posted:

lol I'm not saying America is perfect. We do speak English because we are you not thanks to you. We are a mixing pot of ideas and people that's why we are so great. Btw the greatest empire would be china. Flat out we have the best army but we also have a lot of problems and if we don't fix them we will colase some day. Every 450 years or so a new cournty rises that is us now it was you and other country's before that who knows Africa could be the greatest country ever 1000 years from now. Until then the us is on top but we aren't that differnt from everyone eles.

TTG_PolarBearPosted:

Pac
psycosis
DrPhil321
nhall94 Wow just wow all the time u American **** have to complain to see of you can get some money out of it this is with the britsh armys train for 6 months not weeks like so they don't get sacred of combat and and become pussyes

WTF? Are you 16? Who in the hell says something as immature as this? Unless you were in the military (which you weren't because you wouldn't have said this) you really don't now jack. And I'd bet you'd piss your pants if you we're put in a soldiers place. No matter how hard I try to understand, I can't figure out why this collective group of British people go out of their way to insult the USA, because 99.9% Americans like the British or just don't give a f**k.


The whole world hates the USA, not just English people. But your all to ignorent with your heads up your **** to even relise. Thats why you keep getting soilders killed and civiliend killed and Europe now aslo gets bombed becaues we support your "War OF Terror".


The British would be speaking German if it wasn't for Americans....... don't hate.



Lol Pac, your statement is completely true.

DecyferGamingPosted:

TTG-MW3 It funny to see people hate on the USA every one hates us but we are a mix of every thing so then they would hate themselves. Every one hates on us because we have the most power. Oh yea and England gets wrecked by terrorists because they are week we have had really one incident and it was enough and we are fighting a war now because of it. You tea head puss*s you won't do anything about your attacks because your weak.


Most Power, yes, but we have the biggest Empire. We are Partly the reason why the US speaks English. Why the **** do you think an Island, like the UK is called the Motherland. If we get Bombed by Terrorists that makes us weak? Your pretty stupid if you ask me. I love Americans and like zBrush said, I only dislike Americans who show to be stupid; Your one of them.

TTG-MW3Posted:

America > every modern day nation
Get over it

TTG-MW3Posted:

It funny to see people hate on the USA every one hates us but we are a mix of every thing so then they would hate themselves. Every one hates on us because we have the most power. Oh yea and England gets wrecked by terrorists because they are week we have had really one incident and it was enough and we are fighting a war now because of it. You tea head puss*s you won't do anything about your attacks because your weak.

PacPosted:

psycosis
DrPhil321
nhall94 Wow just wow all the time u American **** have to complain to see of you can get some money out of it this is with the britsh armys train for 6 months not weeks like so they don't get sacred of combat and and become pussyes

WTF? Are you 16? Who in the hell says something as immature as this? Unless you were in the military (which you weren't because you wouldn't have said this) you really don't now jack. And I'd bet you'd piss your pants if you we're put in a soldiers place. No matter how hard I try to understand, I can't figure out why this collective group of British people go out of their way to insult the USA, because 99.9% Americans like the British or just don't give a f**k.


The whole world hates the USA, not just English people. But your all to ignorent with your heads up your **** to even relise. Thats why you keep getting soilders killed and civiliend killed and Europe now aslo gets bombed becaues we support your "War OF Terror".


The British would be speaking German if it wasn't for Americans....... don't hate.

ZBrushPosted:

psycosis
DrPhil321
nhall94 Wow just wow all the time u American **** have to complain to see of you can get some money out of it this is with the britsh armys train for 6 months not weeks like so they don't get sacred of combat and and become pussyes

WTF? Are you 16? Who in the hell says something as immature as this? Unless you were in the military (which you weren't because you wouldn't have said this) you really don't now jack. And I'd bet you'd piss your pants if you we're put in a soldiers place. No matter how hard I try to understand, I can't figure out why this collective group of British people go out of their way to insult the USA, because 99.9% Americans like the British or just don't give a f**k.


The whole world hates the USA, not just English people. But your all to ignorent with your heads up your **** to even relise. Thats why you keep getting soilders killed and civiliend killed and Europe now aslo gets bombed becaues we support your "War OF Terror".


I can tell from the arrogance, you've never met an american in your life.

I'm British and the only disrespect I have for Americans is towards the people who show it first.

The worst part is having people from the same nation as me being arrogant and loud about people they only hear about on the internet or on TV.


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