Veteran calls out “crass”, “hideous” Modern Warfare 3 advertising

4.4
US Army Special Operations Command paratrooper D.B. Grady has poured scorn on Call of Duty: Modern Warfare 3′s live-action TV ads.In an article entitled “The Hideous Marketing of ‘Modern Warfare 3′” for the Atlantic, Grady described the “tastelessness” of the commercial series starring Sam Worthington and Jonah Hill as the Vet and the n00b.

“The advertisement trivializes combat and sanitizes war,” he said.

“After ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, ‘You know, this is probably a little crass. Maybe we could just show footage from the game.’”

Himself a veteran of Afghanistan, Grady said the ad’s timing is particularly poor given escalating conflict.

“As Afghanistan intensifies and we assess the mental and physical damage to veterans of Iraq, is now really the time to sell the country on how much fun the whole enterprise is?” he asked.

“Here I point to the giddy howls of one supposed soldier in the commercial as he fires a grenade launcher at some off-screen combatant. War is great, see? It’s like a gritty Disneyland.”

Activision was also criticised for its 2010 Black Ops marketing, which also used the tagline “there’s a soldier in all of us”.

Posted:

Source: http://www.vg247.com/2012/01/03/veteran-calls-out-crass-hideous-modern-warfare-3-advertising/

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"Veteran calls out “crass”, “hideous” Modern Warfare 3 advertising" :: Login/Create an Account :: 66 comments

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itzjustynPosted:

It's an advertisement specifically promoting a video game (with a storyline that just so happens to be taking place in "modern" times) and not the ongoing war. Not exactly sure what he expected...

WurrPosted:

Epic-BigC
ChubbyLumpkinz get....over....it
Please. go right ahead. Go to F*cking war and come back home an try to look at this game. What the H*ll do you see? A war is real. Now You're sying "Get over it",.. To a Veteran! Shame on you. a real decorated man who has fired a real rifle and knows what the hell he is talking about, and all you can say is get over it! I'm sorry but shame on you for disrespecting the military you a**hole.

-FPSMANIAC-Posted:

Bowline
DrPhil321
ZBrush
psycosis
DrPhil321
nhall94 Wow just wow all the time u American **** have to complain to see of you can get some money out of it this is with the britsh armys train for 6 months not weeks like so they don't get sacred of combat and and become pussyes

WTF? Are you 16? Who in the hell says something as immature as this? Unless you were in the military (which you weren't because you wouldn't have said this) you really don't now jack. And I'd bet you'd piss your pants if you we're put in a soldiers place. No matter how hard I try to understand, I can't figure out why this collective group of British people go out of their way to insult the USA, because 99.9% Americans like the British or just don't give a f**k.


The whole world hates the USA, not just English people. But your all to ignorent with your heads up your **** to even relise. Thats why you keep getting soilders killed and civiliend killed and Europe now aslo gets bombed becaues we support your "War OF Terror".


You call us americans ignorant? Without us your country would have been destroyed in WW1 and WW2. And you know what, you brits are all so arrogent to think you could actually survive an invasion from any country. Im not saying all british in general, im talking about the brits like you. Stop crying just because you do not know anything. Now learn and be more respectful!

I like how none of your guys comments are in the "Rant" section or even in "the shoutbox", doesn't even relatively relate to the title in any circumstantial way. We all have our opinions and guess what I bet you the people viewing this article don't even give have a Sh** on your opinions. They came here for the article not to "ARGUE"

shadiestyeojPosted:

I can see where they are coming from, but on the other side, if a game commercial gets you going that much maybe you have other issues. This being said, the vet and n00b are nothing compared to some of the stuff that has been shown on tv. Get over it.

SlinkieePosted:

Im pretty sure Britain would have held out on their own in world war two. The battle for Britain was already won long before the Americans decided what side they wanted to fight on. Hence why the Nazis were pushing elsewhere such as Africa and eastern Europe, (they had given up on operation Sea lion). As for the might of the american forces? The simple matter is that it is not their skill at arms that makes them great (for it is honestly poor compared to most other military's)But their wealth and equipment. It is funny that it is never the men and women who serve their countries that get involved in these stupid disputes. No one really cares, people all over the world are ignorant, poms/yanks it doesn't matter.

LukeWeesePosted:

DecyferGaming No you don't understand I'm not talking about numbers of soldiers in a freakin' Army, clearly you don't know anything. For Example, Jamaicans speak English in their own broken language. You know why? Because long before you were born they Colonized there, Did I ever say Americans aren't British in some way? That is why we are called the Biggest Empire, because we owned most of the Land. It's good you are well aware but,

You talk like you understand, Your Origin, If you hate your Origin, you hate yourself. Hell, American ain't so different to the UK, only in Size.


of my D.I.C.K.

DecyferGamingPosted:

TTG-MW3 lol I'm not saying America is perfect. We do speak English because we are you not thanks to you. We are a mixing pot of ideas and people that's why we are so great. Btw the greatest empire would be china. Flat out we have the best army but we also have a lot of problems and if we don't fix them we will colase some day. Every 450 years or so a new cournty rises that is us now it was you and other country's before that who knows Africa could be the greatest country ever 1000 years from now. Until then the us is on top but we aren't that differnt from everyone eles.


No you don't understand I'm not talking about numbers of soldiers in a freakin' Army, clearly you don't know anything. For Example, Jamaicans speak English in their own broken language. You know why? Because long before you were born they Colonized there, Did I ever say Americans aren't British in some way? That is why we are called the Biggest Empire, because we owned most of the Land. It's good you are well aware but,

You talk like you understand, Your Origin, If you hate your Origin, you hate yourself. Hell, American ain't so different to the UK, only in Size.

SlipStreamPosted:

It makes no since no one should be dissing the u.s you canto diss the u.s people the government of the u.s is very stupid yes and is sorta corrupt but everyone in the world is just about war hungry war is nature just get over it there's no point to hate on the u.s or brittain I'm a u.s citizen yeah its good here but I agree with a lot of people yes the u.s is pretty stupid and rediculous but its the government not the people ***** about the government not the people

StrobePosted:

DrPhil321
ZBrush
psycosis
DrPhil321
nhall94 Wow just wow all the time u American **** have to complain to see of you can get some money out of it this is with the britsh armys train for 6 months not weeks like so they don't get sacred of combat and and become pussyes

WTF? Are you 16? Who in the hell says something as immature as this? Unless you were in the military (which you weren't because you wouldn't have said this) you really don't now jack. And I'd bet you'd piss your pants if you we're put in a soldiers place. No matter how hard I try to understand, I can't figure out why this collective group of British people go out of their way to insult the USA, because 99.9% Americans like the British or just don't give a f**k.


The whole world hates the USA, not just English people. But your all to ignorent with your heads up your **** to even relise. Thats why you keep getting soilders killed and civiliend killed and Europe now aslo gets bombed becaues we support your "War OF Terror".


You call us americans ignorant? Without us your country would have been destroyed in WW1 and WW2. And you know what, you brits are all so arrogent to think you could actually survive an invasion from any country. Im not saying all british in general, im talking about the brits like you. Stop crying just because you do not know anything. Now learn and be more respectful!

NicPosted:

They need to stop getting their panties in a twist, seriously.


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