Youtube is the future. Generating 2 billion hours of videos watched monthly, by 800+ million users, that is pretty obvious. Vice President and Global Content Partnerships, Robert Kyncl discusses where YouTube is headed in the next few years at CES 2012 in the Keynote Entertainment Matters. The panel presented alot of statistics and went into detail on stuff such as intelectual property, and who really owns what.


Robert came to the stage very eager with stats and what was obvious true passion. He explained to the crowd some basic statistics, which I will present later, but he also explained how in theory within the next few years what we currently know as the biggest industry in the world is only scratching the surface, and it is about to get much, much bigger.


He told us the story of Michelle Phan. Michelle is a girl whose mother wanted her to go to school to become a doctor, but she wasn't passionate about that. Instead, she decided to go onto the Internet and do something she loves, release videos based around makeup and beauty tips. 5 years ago this would not have been possible, and if you said you showed interest in something like this you would be called insane. However, today Michelle produces 2x the amount of views per episode then a huge network such as Style. Style produces 700,000 views an episode.


5 years ago there was no Netflix, there was no Hulu, and there was no CBS March Madness. Netflix now generates 2 billion hours of videos being watched a month, Hulu has 30 million users and CBS has 50 million users. YouTube is blowing them all out of the park with 800 million users a month.


The web is spreading so fast. So fast it seems almost improbable. Cable 10 years ago is equivalent to 5 years of broadband, which is equivalent to 2 years of web. Within a few years 90% of all Internet traffic will be video based. It is believed that by 2020 75% of all channels will be viewable on YouTube and the general Internet.


For an example of how powerful the Internet currently is, Coca-Cola made an ad that generated around 30 million views, they then asked fans to make a video advertisement to express their own creativity. The fan based video generated 120 million views.


Once Robert left the stage a group of people came out onto the stage and discussed how monetization worked. It basically comes down to the companies need to respect the advertisements, and vise versa. If the content is not selling based off the general content, it will be pulled off. That is for TV, not so much for YouTube. On the YouTube side of things if content is not working correctly with the advertisements it will simply fail. The user will not be generating money from ads and it will not be financially worth the time.


Next up was privacy and content ownership. Who owns the content? What makes it your property? Machinima responded with its simply long term vs short term. In the long term it will always be the companies, however in short term it’s yours.




Youtube is like the ultimate cable box. Where everyone has access to hundreds of channels (Obviously there is hundreds of thousands but this is being based off a cable box), You may watch 20 and I may watch 20, however they may not be the same 20. That’s the great thing about YouTube, its completely up to the user as to what they want to watch.


In conclusion, TTG will be posting all of our videos we recorded in our Global Announcement which will be added here shortly.


-rickshaw

Posted: Jan 12, 2012 9:00 pm