Call of Duty Titles Have Year-Round Activity, No “Signs of Slowing” – Eric

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Activision Publishing CEO, Eric Hirshberg, discusses the annual release philosophy as opposed to year round activity that the Call of Duty franchise is seeing.

“There’s a unique behavior for gamers related to that game [Call of Duty]… it has this incredibly long tail and people play it all year round and that has forced, or enabled, the company to change the way we look at it because, to our players, it’s not an annual retail release,” Hirshberg stated in a Games Industry interview.

“It’s a year-round activity. So, if you look at it like an annual retail release, by those standards, it’s easy to get nervous.” Then, he went on to liken the Call of Duty franchise to how the NFL operates. He stated, “but if you look at it through a different lens; if you look at it like, the NFL happens every year and people like it every year and they obsess over it every year and they come back for more every year and I think that it’s an entertainment relationship that’s pretty unique in the gaming space.”

On the subject of whether the franchise is inching closer to its peak, which the latest NPD numbers suggested and Hirshberg refuted, he noted, “let me also say that you can’t find a metric that would indicate that it’s fatiguing or that there are signs of slowing.” He continued, “the concurrency of players is higher than ever and not only that, it’s across several games. I think that the top three most played games on Xbox Live are the last three Call of Duty games.” The latest Call of Duty numbers suggested over 40 million active monthly users across all titles.

“It’s just not reflective of what our gamers clearly want. If you start from that place, of looking at what gamers want and what their behavior would suggest – they want more DLC, they want more new gameplay experiences. And so, we’re starting with that and building it out. We’re not starting with the conventional wisdom of the industry and going in,” Hirshberg added regarding how the industry paints annual releases in negative light.

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Source: http://mp1st.com/2012/03/03/call-of-duty-titles-have-year-round-activity-no-signs-of-slowing-eric-hirshberg/#comments

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"Call of Duty Titles Have Year-Round Activity, No “Signs of Slowing” – Eric" :: Login/Create an Account :: 52 comments

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TimeSplittersPosted:

DeadlyDasher
ConnorHamilton
AAmbitionsIsBack Lol. Why would they take their time when EverY year they release a COD and they sale thousands of more copies compared to the year before. That said, obviously they are making more and moore money every year. Plus, look at the Stats. Cod is still the most played game every day.

Actually, When Halo 3 was out, it was most played for over a year straight. Then when Halo:Reach came out it topped the chart as well. Cod isn't the only game people play.


Actually, you're wrong

Xbox Live Activity January 14th 2008

1 Call of Duty 4
2 Halo 3
3 Guitar Hero III
4 Gears of War
5 Rock Band
6 Madden NFL 08
7 Assassins Creed
8 Mass Effect
9 FIFA 08
10 Forza Motorsport 2
The game was released on September 25, 2007 in Australia, Brazil, India, New Zealand, North America, and Singapore.
Halo 3 grossed US$300 million in its first week. More than one million people played Halo 3 on Xbox Live in the first twenty hours.Halo 3 has now sold in excess of 8.1 million copies and was the best-selling video game of 2007 in the U.S.
He said it was the best selling game for over a year straight and it was.

vJGvPosted:

Good, CoD is awesome!

peyePosted:

TBH im disapointed, the games are nothing too look forwrd to anymore, this may be then end of me playing on the box now I have more important things to do.

TTG_V3ry_P1ss3dPosted:

Damn does anyone else remember when they were excited about COD news? lol I have no interest in it since the mw3 fail.

LGNDxTR1CKKzPosted:

Two_Faced
HerpedthenDerped
Woowoowoouknoit
HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:
old enough to be your dad :facepalm:
you are dumb! The quality decreases? Ok, put in cod 4, then put in cod 8. Which looks better? Which one has better graphics? which one has more people playing? I would say it's pretty obvious that the quality increases!

Oh and if your old enough to be someones dad on here you need to get a life bud! With the majority of people on here being between the ages of 14-18, you must be 35+! Holy shiit get a life much?


1. people play the new game more because they dont want to waste their money and level up

2. graphics mean sh!t its the gameplay that matters

3. and yes quality increase in some way but in others it decrease like all the spots in infected got patched because their popular you should leave them there to make it harder sure the maps get released more thats good but some maps are really sh!t

4. its all opinion if you like MW3 more than MW thats your call so enjoy what you play and play what you enjoy

sinistershadesPosted:

Two_Faced
HerpedthenDerped
Woowoowoouknoit
HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:
old enough to be your dad :facepalm:
you are dumb! The quality decreases? Ok, put in cod 4, then put in cod 8. Which looks better? Which one has better graphics? which one has more people playing? I would say it's pretty obvious that the quality increases!

Oh and if your old enough to be someones dad on here you need to get a life bud! With the majority of people on here being between the ages of 14-18, you must be 35+! Holy shiit get a life much?


The community on CoD (which sucks) is why people think the quality is decreasing. The quality isn't decreasing. The graphics may not look exactly real life because of many reasons (mainly multiplayer and the amount of bandwidth and connection and all that jazz).

Two_FacedPosted:

HerpedthenDerped
Woowoowoouknoit
HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:
old enough to be your dad :facepalm:
you are dumb! The quality decreases? Ok, put in cod 4, then put in cod 8. Which looks better? Which one has better graphics? which one has more people playing? I would say it's pretty obvious that the quality increases!

Oh and if your old enough to be someones dad on here you need to get a life bud! With the majority of people on here being between the ages of 14-18, you must be 35+! Holy shiit get a life much?

HerpedthenDerpedPosted:

Woowoowoouknoit
HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:
old enough to be your dad :facepalm:

WoowoowoouknoitPosted:

HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:

TheBrownGuyPosted:

Ill buy a cod game if its made by infinity ward.


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