Call of Duty Titles Have Year-Round Activity, No “Signs of Slowing” – Eric

4.2
Activision Publishing CEO, Eric Hirshberg, discusses the annual release philosophy as opposed to year round activity that the Call of Duty franchise is seeing.

“There’s a unique behavior for gamers related to that game [Call of Duty]… it has this incredibly long tail and people play it all year round and that has forced, or enabled, the company to change the way we look at it because, to our players, it’s not an annual retail release,” Hirshberg stated in a Games Industry interview.

“It’s a year-round activity. So, if you look at it like an annual retail release, by those standards, it’s easy to get nervous.” Then, he went on to liken the Call of Duty franchise to how the NFL operates. He stated, “but if you look at it through a different lens; if you look at it like, the NFL happens every year and people like it every year and they obsess over it every year and they come back for more every year and I think that it’s an entertainment relationship that’s pretty unique in the gaming space.”

On the subject of whether the franchise is inching closer to its peak, which the latest NPD numbers suggested and Hirshberg refuted, he noted, “let me also say that you can’t find a metric that would indicate that it’s fatiguing or that there are signs of slowing.” He continued, “the concurrency of players is higher than ever and not only that, it’s across several games. I think that the top three most played games on Xbox Live are the last three Call of Duty games.” The latest Call of Duty numbers suggested over 40 million active monthly users across all titles.

“It’s just not reflective of what our gamers clearly want. If you start from that place, of looking at what gamers want and what their behavior would suggest – they want more DLC, they want more new gameplay experiences. And so, we’re starting with that and building it out. We’re not starting with the conventional wisdom of the industry and going in,” Hirshberg added regarding how the industry paints annual releases in negative light.

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Source: http://mp1st.com/2012/03/03/call-of-duty-titles-have-year-round-activity-no-signs-of-slowing-eric-hirshberg/#comments

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"Call of Duty Titles Have Year-Round Activity, No “Signs of Slowing” – Eric" :: Login/Create an Account :: 52 comments

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CallMeTomatoPosted:

MightyMitch
Two_Faced
HerpedthenDerped
HerpedthenDerped
Two_Faced
HerpedthenDerped
Woowoowoouknoit
HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:
old enough to be your dad :facepalm:
you are dumb! The quality decreases? Ok, put in cod 4, then put in cod 8. Which looks better? Which one has better graphics? which one has more people playing? I would say it's pretty obvious that the quality increases!

Oh and if your old enough to be someones dad on here you need to get a life bud! With the majority of people on here being between the ages of 14-18, you must be 35+! Holy shiit get a life much?
Get a life? I sacrificed my life and time protecting this country! Im allowed to have an opinion and you have no right to say i have no life because I care about video games. Video games are not just for kids and teenagers I grew up with them all my life! So you better educate yourself before you troll people on the internet you little ****!
Also in my opinion! quality does go down! Graphics looks barely different and plus look at battlefield, those are good graphics. Also who cares if more people play it year after year, its mostly children who can't tell the difference between a good game and a broken game. It all just comes down to gameplay and they have done nothing but a few crappy features that either, piss people off or just so minor that no one cares. They need to make a big change or two before i buy another one. Thats my opinion.
you sacrificed your life and time? Are you dead? No, so you sacrificed your TIME! For what? A pointless war caused buy money hungry governments looking for oil! Sorry buddy but you were trolled by the leeches that are recruting officers! Ned time you might not want to use your military as a defence in explaining why you are a no life. Do you know that like 60 percent of people that don't re-inlist in the military end up in jail or prison within 5 years? What a thanks for your service. Your mind, body, and time was wasted on a pointless war on terror that cannot be beaten. I am not a kid and you trolled some kids comment that's why I trolled yours. You should understand that having been a member of our military doesn't make you any better or more deserving then anyone else who hasn't decided to waste four years of their life fighting for a country that shouldent be fighting in the first place. Now if you would have said you went to college for four years insight of said you didn't waste your life and sounds like you have one. So my opinion still stays the same and also has an addition; get a life you terrorist. (only because you invaded a another country illeagally and probably commited random acts of violence just like 90% of the military)!


1. Learn to spell if you want people to take you suriously.
2. Pretty sure you quoted the 9/11 conspiracy video word for word...credibility...fading...gone.
Who's The **** *** whos disrespecting this man He put his life on the line so that you can sleep easy at night and what do you do troll him He's probaly seen friends die out or maybe gos through pds and what do you do troll him now go out there join the army and come back and troll him i not even from the same country and i still show him some respect.
Kudos to you sir

MightyMitchPosted:

Two_Faced
HerpedthenDerped
HerpedthenDerped
Two_Faced
HerpedthenDerped
Woowoowoouknoit
HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:
old enough to be your dad :facepalm:
you are dumb! The quality decreases? Ok, put in cod 4, then put in cod 8. Which looks better? Which one has better graphics? which one has more people playing? I would say it's pretty obvious that the quality increases!

Oh and if your old enough to be someones dad on here you need to get a life bud! With the majority of people on here being between the ages of 14-18, you must be 35+! Holy shiit get a life much?
Get a life? I sacrificed my life and time protecting this country! Im allowed to have an opinion and you have no right to say i have no life because I care about video games. Video games are not just for kids and teenagers I grew up with them all my life! So you better educate yourself before you troll people on the internet you little ****!
Also in my opinion! quality does go down! Graphics looks barely different and plus look at battlefield, those are good graphics. Also who cares if more people play it year after year, its mostly children who can't tell the difference between a good game and a broken game. It all just comes down to gameplay and they have done nothing but a few crappy features that either, piss people off or just so minor that no one cares. They need to make a big change or two before i buy another one. Thats my opinion.
you sacrificed your life and time? Are you dead? No, so you sacrificed your TIME! For what? A pointless war caused buy money hungry governments looking for oil! Sorry buddy but you were trolled by the leeches that are recruting officers! Ned time you might not want to use your military as a defence in explaining why you are a no life. Do you know that like 60 percent of people that don't re-inlist in the military end up in jail or prison within 5 years? What a thanks for your service. Your mind, body, and time was wasted on a pointless war on terror that cannot be beaten. I am not a kid and you trolled some kids comment that's why I trolled yours. You should understand that having been a member of our military doesn't make you any better or more deserving then anyone else who hasn't decided to waste four years of their life fighting for a country that shouldent be fighting in the first place. Now if you would have said you went to college for four years insight of said you didn't waste your life and sounds like you have one. So my opinion still stays the same and also has an addition; get a life you terrorist. (only because you invaded a another country illeagally and probably commited random acts of violence just like 90% of the military)!


1. Learn to spell if you want people to take you suriously.
2. Pretty sure you quoted the 9/11 conspiracy video word for word...credibility...fading...gone.

SayPosted:

AAmbitionsIsBack
Say All the kids will enjoy the new cod. i haven't loved one since cod4


All the kids?? I am 16 and play with adults all the time when I play... Your the kid probably.
sorry but i am older then you and the mutiplayer for cod is getting worse and worse with each one for me

XHomerPosted:

Two_Faced
HerpedthenDerped
HerpedthenDerped
Two_Faced
HerpedthenDerped
Woowoowoouknoit
HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:
old enough to be your dad :facepalm:
you are dumb! The quality decreases? Ok, put in cod 4, then put in cod 8. Which looks better? Which one has better graphics? which one has more people playing? I would say it's pretty obvious that the quality increases!

Oh and if your old enough to be someones dad on here you need to get a life bud! With the majority of people on here being between the ages of 14-18, you must be 35+! Holy shiit get a life much?
Get a life? I sacrificed my life and time protecting this country! Im allowed to have an opinion and you have no right to say i have no life because I care about video games. Video games are not just for kids and teenagers I grew up with them all my life! So you better educate yourself before you troll people on the internet you little ****!
Also in my opinion! quality does go down! Graphics looks barely different and plus look at battlefield, those are good graphics. Also who cares if more people play it year after year, its mostly children who can't tell the difference between a good game and a broken game. It all just comes down to gameplay and they have done nothing but a few crappy features that either, piss people off or just so minor that no one cares. They need to make a big change or two before i buy another one. Thats my opinion.
you sacrificed your life and time? Are you dead? No, so you sacrificed your TIME! For what? A pointless war caused buy money hungry governments looking for oil! Sorry buddy but you were trolled by the leeches that are recruting officers! Ned time you might not want to use your military as a defence in explaining why you are a no life. Do you know that like 60 percent of people that don't re-inlist in the military end up in jail or prison within 5 years? What a thanks for your service. Your mind, body, and time was wasted on a pointless war on terror that cannot be beaten. I am not a kid and you trolled some kids comment that's why I trolled yours. You should understand that having been a member of our military doesn't make you any better or more deserving then anyone else who hasn't decided to waste four years of their life fighting for a country that shouldent be fighting in the first place. Now if you would have said you went to college for four years insight of said you didn't waste your life and sounds like you have one. So my opinion still stays the same and also has an addition; get a life you terrorist. (only because you invaded a another country illeagally and probably commited random acts of violence just like 90% of the military)!


Good note ^

FinancialChadPosted:

I think we all know that the COD series is going to last quite a while. As long as 12 year olds with their 60$, flaunting it around like its worthless, end up buying the game, a new generation will always replace it.

TmoTheSk8trPosted:

I was actually asked to do the voice over for Captain Price. Oh and by the way, the only reason the game lives is because all of the 12 year olds that get their mothers to buy this piece of sh!t broken as.s game. graphics look the same as mw2 gameplay is the same, still makes me want to shove a giant d!ldo up my anus.

Two_FacedPosted:

HerpedthenDerped
HerpedthenDerped
Two_Faced
HerpedthenDerped
Woowoowoouknoit
HerpedthenDerped Sales may increase every year, but the quality of these games decrease. I just hope the little kids buying this garbage year after year grow up soon and stop wasting their money on crap!

and how old are you :facepalm:
old enough to be your dad :facepalm:
you are dumb! The quality decreases? Ok, put in cod 4, then put in cod 8. Which looks better? Which one has better graphics? which one has more people playing? I would say it's pretty obvious that the quality increases!

Oh and if your old enough to be someones dad on here you need to get a life bud! With the majority of people on here being between the ages of 14-18, you must be 35+! Holy shiit get a life much?
Get a life? I sacrificed my life and time protecting this country! Im allowed to have an opinion and you have no right to say i have no life because I care about video games. Video games are not just for kids and teenagers I grew up with them all my life! So you better educate yourself before you troll people on the internet you little ****!
Also in my opinion! quality does go down! Graphics looks barely different and plus look at battlefield, those are good graphics. Also who cares if more people play it year after year, its mostly children who can't tell the difference between a good game and a broken game. It all just comes down to gameplay and they have done nothing but a few crappy features that either, piss people off or just so minor that no one cares. They need to make a big change or two before i buy another one. Thats my opinion.
you sacrificed your life and time? Are you dead? No, so you sacrificed your TIME! For what? A pointless war caused buy money hungry governments looking for oil! Sorry buddy but you were trolled by the leeches that are recruting officers! Ned time you might not want to use your military as a defence in explaining why you are a no life. Do you know that like 60 percent of people that don't re-inlist in the military end up in jail or prison within 5 years? What a thanks for your service. Your mind, body, and time was wasted on a pointless war on terror that cannot be beaten. I am not a kid and you trolled some kids comment that's why I trolled yours. You should understand that having been a member of our military doesn't make you any better or more deserving then anyone else who hasn't decided to waste four years of their life fighting for a country that shouldent be fighting in the first place. Now if you would have said you went to college for four years insight of said you didn't waste your life and sounds like you have one. So my opinion still stays the same and also has an addition; get a life you terrorist. (only because you invaded a another country illeagally and probably commited random acts of violence just like 90% of the military)!

Two_FacedPosted:

AAmbitionsIsBack
Say All the kids will enjoy the new cod. i haven't loved one since cod4


All the kids?? I am 16 and play with adults all the time when I play... Your the kid probably.
you play with adults all the time! lol. What makes them adults? Their age? Haha. So what you where? 11? When world at war came out? Haha you should shut up before you make your self look dumber.

No1Posted:

I am glad that they start to think that people will play this for longer than just one year.

AAmbitionsIsBackPosted:

Say All the kids will enjoy the new cod. i haven't loved one since cod4


All the kids?? I am 16 and play with adults all the time when I play... Your the kid probably.


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