Draw Something wants you to draw ads with latest update
The NHL is the first major sponsor to hop onboard, posting hockey-related doodles to an official Pinterest board. The concept was tested using recognizable brand names like KFC, Doritos and Nike, with the response being positive enough to implement the system for real. Whether this type of integrated, subtle advertising experience is preferable to banner ads remains a matter of personal preference, but we do love the idea of drawing a box of Toaster Scrambles®.
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Source: http://www.joystiq.com/2012/05/04/draw-something-wants-you-to-draw-ads-with-latest-update/#comments
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