The firm has released a number of different colours over the years, and it plans to release more - designed by you.
"We want to add to our line-up of DualShock 3 colors, but this time we want you to be the designer," says Sony via the US PS Blog.
"Starting today, and ending August 15th, you can ... submit your idea for the design of the next DualShock 3 controller. Whether your design is based on your favorite game or your ideal color, all PlayStation fans will be able to vote on your idea."
You can submit ideas here
http://blog.us.playstation.com/2012/08/01/help-come-up-with-a-new-dualshock-3-design/#utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PSBlog+%28PlayStation.Blog%29
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Source: http://www.computerandvideogames.com/361127/sony-asks-you-to-design-the-next-dualshock-3-controller/
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