Activision: Black Ops 2 generated $500 million in 24 hours

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Activision is claiming that it has delivered the biggest game launch of the year with Call of Duty: Black Ops 2, estimating that the latest Treyarch game made $500 million in sales on day one.

Sales data was consolidated via sales monitor GFK Chart-Track along with "retail customer sell-through information" and "internal company estimates".
Activision's newest blockbuster could, if its estimates are accurate, be poised for a new entertainment record with Black Ops 2. However, the publisher has yet to confirm this.

Modern Warfare 3 grossed more than $775 million globally in its first five days of availability, exceeding the $650 million record set by the 2010 Black Ops across five days.

Activision chief executive Bobby Kotick claimed that life-to-date sales for the Call of Duty franchise have exceeded Star Wars.

He added: "With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row".

Black Ops 2 launched across the west on November 13th with an estimated 16,000 midnight openings across retail.

"Call of Duty has become more than a product people buy, it's a brand people buy into," said publishing boss Eric Hirshberg.

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Related Forum: Call of Duty Forum

Source: http://www.computerandvideogames.com/379100/activision-black-ops-2-generated-500-million-in-24-hours/

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"Activision: Black Ops 2 generated $500 million in 24 hours" :: Login/Create an Account :: 53 comments

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IglesiasPosted:

The same game that has been sold over and over again has made bank.

AR15Posted:

I haven't heard anything good about this game yet.
So I don't know how they accomplished it.

VillainPosted:

Dumb_Modz If the multiplayer turns out like MW2 (fast pace) then they made the game right in my opinion the lack of speed made it less fun less life like.


So IRL, everyone runs around with SMGs screaming and shooting? idts

NoggerMcGooPosted:

The only good thing about this game is Zombies.

It just Black Ops with a II.

DeckPosted:

Wow, that could make another game and get the same :o

Dumb_ModzPosted:

If the multiplayer turns out like MW2 (fast pace) then they made the game right in my opinion the lack of speed made it less fun less life like.

ImNotPhlegmAnymoreOKPosted:

It's a call of duty, not that surprising. I bought the game, but don't see any huge differences in it from other CODS.

StarifyPosted:

That is a crazy amount, this game did great on the market.

1900Posted:

Well I think black ops two is a good game especially the zombies (TranZit) but multiplayer is good as well they deserve it.

PlotPosted:

well that's not surprising


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