Wii U only needs one game bought to make a profit, says Nintendo

4.4

A single game purchase turns the loss Nintendo makes with each Wii U sold into an overall profit. So says Nintendo of America president Reggie Fils-Aime, who in an interview with Mercury News played down how his company's latest system is selling for a loss at launch.

"The business model doesn't change dramatically," said Fils-Aime. "In that as soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive. In the end, the business model is still to drive the install base of hardware, and then to drive a strong tie ratio with all of the other software and experiences for the consumer. And if we're able to do that, then we will create significant profit for the company."

The Wii U is doing a bit better than the 1:1 attach rate required for profit, at least based on reported GameStop pre-orders. The retailer says it took 1.2 million Wii U game pre-orders for 500,000 systems at launch, coming to an attach rate of 2.4 to 1.

Posted: Nov 22, 2012 11:32 am
Related Forum: Gaming Discussion

Source: http://www.joystiq.com/2012/11/21/wii-u-only-needs-one-game-bought-to-make-a-profit-says-nintendo/#comments

Comments

oohPosted: Sat. Nov 24, 2012

iiReMiXeDHD Im Not Getting the Wii U, I Have the old wii because everyone said how brilliant and revolutionary it was, i thought that the wii sports games were fantastic. But i dont think that their will be That much difference between the old wii and The Wii U,
I also Love my Xbox

Um, have you even looked at it at all? They're not even similar? :/
Imo, I think the wii u looks really good. :)

thevintageagilityPosted: Sat. Nov 24, 2012

Nintendo cease to amaze the world

iiReMiXeDHDPosted: Fri. Nov 23, 2012

Im Not Getting the Wii U, I Have the old wii because everyone said how brilliant and revolutionary it was, i thought that the wii sports games were fantastic. But i dont think that their will be That much difference between the old wii and The Wii U,
I also Love my Xbox

ImNotPhlegmAnymoreOKPosted: Fri. Nov 23, 2012

That's a genius idea, I can see that they planned for this. Plan for fail, yet really success. Well played Nintendo

VisionaryMGMTPosted: Fri. Nov 23, 2012

Cougar I don't think it will sell well. Kinect has already taken the Wii's place. I did have fun playing the Wii when I was a kid so I may be getting it for the Mario games.

You honestly can't sit here and tell me you didn't have a blast playing "Wii Bowling"

PoonPosted: Fri. Nov 23, 2012

Its Funny. because Wii is curently the most selling console.. its really not that great. i think its like this because old people are trying to get "Fit" :P

OasisPosted: Fri. Nov 23, 2012

Any press is good press despite what people say so it will sell well but I'll give it a miss.

AR15Posted: Fri. Nov 23, 2012

Pimpstar i never liked the wii and i don't think they will make a lot of this because the have the xbox and ps3 in there way

My thoughts exactly.

CougarPosted: Thu. Nov 22, 2012

I don't think it will sell well. Kinect has already taken the Wii's place. I did have fun playing the Wii when I was a kid so I may be getting it for the Mario games.