Sony: 'We're aware of our competition but we march to our own strategy'

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Sony recently said that they are aware of the challenge Microsoft's Xbox 720 reveal presents, but isn't letting the competition change their strategy.

Jack Tretton, chief executive officer of Sony Computer Entertainment America, said that Sony is confident that holiday 2013 is the right time to launch their next console... regardless of what Microsoft may have in store.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft" Tretton stated.

"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."

On the other hand, developers and other industry professionals have told sources that they expect Microsoft will reveal the next-gen Xbox for the first time in April.



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Related Forum: PlayStation Forum

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EverPosted:

Woobie
Thatch
A_Random_Guyyy Pretty sure the 720 will surpass the PS4.


I think it will too.


Oh no doubt, Sony is a lesser company when it comes to gaming.


Yeah, I think/hope Sony knows that also!

WoobiePosted:

Thatch
A_Random_Guyyy Pretty sure the 720 will surpass the PS4.


I think it will too.


Oh no doubt, Sony is a lesser company when it comes to gaming.

SolvePosted:

A_Random_Guyyy Pretty sure the 720 will surpass the PS4.


I think it will too.

SolvePosted:

Relations
M60
Maya Ms is gonna dump on sony! Just you wait!


What iv heard about the new Xbox sounds like it already


Xbox fans will find 720better and vice-verca, its a clash between those consoles but their both great consoles in my opinion.


I love xbox but if the PS4 is better ill switch.

KardashianPosted:

M60
Maya Ms is gonna dump on sony! Just you wait!


What iv heard about the new Xbox sounds like it already


Xbox fans will find 720better and vice-verca, its a clash between those consoles but their both great consoles in my opinion.

KardashianPosted:

I think Sony will make a masterpiece with the PS4, a high-tech advanced beauty&beast!

CearnsyPosted:

Maya Ms is gonna dump on sony! Just you wait!


What iv heard about the new Xbox sounds like it already

CompletionistPosted:

Pretty sure the 720 will surpass the PS4.

KelcyPosted:

DSR This will be close call which console will be better


well it will be a hard call

KelcyPosted:

PGA
M60 They will keep everything in the dark until the last minute


Yeah, it kinda sucks not knowing, but then it doesn't spoil everything :)


they longer they take the better as they can improve more in the time