Microsoft: Valve isn't a threat to consoles; everyone is wary of Apple

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Microsoft doesn't view Valve as a competitor in the console universe, Microsoft President of Interactive Entertainment Business Don Mattrick said during Microsoft's TechForum. Valve is "doing some innovative stuff," Mattrick says, but when it comes to direct competition, "no."

"The scale of products and things that are being brought to market are probably a little bit richer when I look at Sony, Nintendo, Apple and Google," he says.

Valve boss Gabe Newell recently noted that Apple is the Steam Box's (Image above) biggest threat, since it already controls such a large portion of the market with the App Store.
Nat Brown, the man who gave the original Xbox its name and former Microsoft leader, also sees Apple's potential to own the console game.

"Apple, if it chooses to do so, will simply kill PlayStation, Wii U and Xbox by introducing an open 30 percent-cut app/game ecosystem for Apple TV,"


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"Microsoft: Valve isn't a threat to consoles; everyone is wary of Apple" :: Login/Create an Account :: 208 comments

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Eazy-EPosted:

Mazur An Apple console will be a complete bust and a waste of $1000+.
what people really need to be worried about Apple is them coming out with a TV.


Apple does have a product and it is called "Apple TV" here is a little detail about the product not in my own words.

Apple TV gives you anytime access to endless entertainment. Thousands of HD movies and TV shows from iTunes - many in stunning 1080p - play through Apple TV on your HDTV, and music and photos stream from your computer. You just click and watch. With AirPlay, it's simple to play content from your iPad, iPhone, or iPod touch on your TV. And the Apple TV interface makes it easy to find whatever you're in the mood for. Quiet, energy efficient, and so small it fits in the palm of your hand, Apple TV sits neatly on a TV stand or in a crowded media cabinet. When it's not filling your living room with drama, romance, and comedy, it uses less power than a night-light. And the included Apple Remote makes it easy to get to your favorite entertainment. Setting up Apple TV takes almost no time at all. Just plug the power cord into the wall and connect Apple TV to your widescreen TV using an HDMI cable (sold separately). Since everything streams wirelessly to Apple TV using your Wi-Fi network, that's all you need. Except for the popcorn. With Apple TV, you get instant access to buy or rent the hottest HD movies - many in 1080p and often available the same day they come out on DVD. That's perfect for spontaneous movie nights (or afternoons or mornings). Search by top movies, title, or genre. Can't decide? Read reviews, watch trailers, and check out Rotten Tomatoes ratings. Or let genius make a recommendation based on movies you've watched before. Then pick a flick, press play, and in seconds you're watching the opening credits in theater-like Dolby Digital 5.1 surround. Buy your favorite TV shows and watch them - without commercials - whenever you like. Watch a show the day after it airs, or camp out on your couch and catch up on past seasons with a marathon of back-to-back-to-back episodes. Apple TV keeps track of your favorite shows, so the next time you turn on your TV, you can quickly see which season you're watching and which episodes are new. Just choose shows with a few clicks of the Apple remote. Get everyone in on the birthday pics, vacation videos, or party mixes. Click computers on the Apple TV menu to stream your photos, home videos, and music collection from your Mac or PC. And Apple TV lets you wirelessly access your content from iCloud, too. Click photo stream to see your iCloud photo stream on your widescreen TV. If you're an iTunes match subscriber, click music to play your favorite tracks. Sharing your memories and music with your friends and family has never been easier


It is not an actual TV but it connects to your TV and gives it a completely different interface.

neboPosted:

MTV
lilrichard22 Knowing Apple, They'll probably make a console every year and add one new feature every time.


Ha. That's so true. It will just get a little bigger.


or maybe something even stupider with another 100 bucks added to it

MazurPosted:

An Apple console will be a complete bust and a waste of $1000+.
what people really need to be worried about Apple is them coming out with a TV.

PlusnetPosted:

lilrichard22 Knowing Apple, They'll probably make a console every year and add one new feature every time.


Ha. That's so true. It will just get a little bigger.

SOGPosted:

lilrichard22 Knowing Apple, They'll probably make a console every year and add one new feature every time.


That's there marketing technique, but I just wouldn't buy a console from them, knowing MS is much better.

ZyphrPosted:

An apple console would be very strange :p

PoonPosted:

lilrichard22 Knowing Apple, They'll probably make a console every year and add one new feature every time.


i was just about to write the same thing

lilrichard22Posted:

Knowing Apple, They'll probably make a console every year and add one new feature every time.

BruPosted:

Looks Good.

KiiLERPosted:

MTV
yay
MTV Won't even sell good.


You mean like all other apple products? oh wait...


They only sell because of the name, but this more than likely will sell a couple thousand and that's it.


pshhh couple of thousand... have you seen any other apple product? It will sell a couple of million, people will buy it just cuz it has the Apple brand associated with it... Idiot.


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