Microsoft: Valve isn't a threat to consoles; everyone is wary of Apple

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Microsoft doesn't view Valve as a competitor in the console universe, Microsoft President of Interactive Entertainment Business Don Mattrick said during Microsoft's TechForum. Valve is "doing some innovative stuff," Mattrick says, but when it comes to direct competition, "no."

"The scale of products and things that are being brought to market are probably a little bit richer when I look at Sony, Nintendo, Apple and Google," he says.

Valve boss Gabe Newell recently noted that Apple is the Steam Box's (Image above) biggest threat, since it already controls such a large portion of the market with the App Store.
Nat Brown, the man who gave the original Xbox its name and former Microsoft leader, also sees Apple's potential to own the console game.

"Apple, if it chooses to do so, will simply kill PlayStation, Wii U and Xbox by introducing an open 30 percent-cut app/game ecosystem for Apple TV,"


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"Microsoft: Valve isn't a threat to consoles; everyone is wary of Apple" :: Login/Create an Account :: 208 comments

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yayPosted:

Mazur
MTV
Mazur
MTV
Mazur An Apple console will be a complete bust and a waste of $1000+.
what people really need to be worried about Apple is them coming out with a TV.


Oh god, that would be like $10,000.


somewhere around the overpriced range


Isn't that everything Apple? Nothing Apple is fairly priced.


yeah, even the games at the Apple store are more expensive then at target or something.


Wait what? You're talking about the app games?

MazurPosted:

MTV
Mazur
MTV
Mazur An Apple console will be a complete bust and a waste of $1000+.
what people really need to be worried about Apple is them coming out with a TV.


Oh god, that would be like $10,000.


somewhere around the overpriced range


Isn't that everything Apple? Nothing Apple is fairly priced.


yeah, even the games at the Apple store are more expensive then at target or something.

MazurPosted:

SOG
Mazur
MTV
Mazur An Apple console will be a complete bust and a waste of $1000+.
what people really need to be worried about Apple is them coming out with a TV.


Oh god, that would be like $10,000.


somewhere around the overpriced range


It would be VERY expensive, but they wouldn't go overboard because they know MS and Sony run the gaming industry like boss's, and they have a massive fan base, not many people would go to an 'apple' console.


while all that is true, Apple has had a humongous fan base for decades now, reshaping the world of technology. i guarantee you if Apple made a console, it would yes be a fail but millions of people would buy it the first day it came out.

PGAPosted:

Valve is not a threat to consoles.

yayPosted:

Zeta
yay
Wilez I personal don't an apple console will be a success.
The ones they sell will be too people either
A. A LOT of spare money
B. Like the theme (as with most apple products)
C. Follow the crowd (people either on A or B)


Apple can't make a console. It would be a huge failure. They just need to stick to making overpriced mobile devices.


I think the console would be alright.


I don't. They'd probably be the same games or even worse, app store games.

PlusnetPosted:

Wilez I personal don't an apple console will be a success.
The ones they sell will be too people either
A. A LOT of spare money
B. Like the theme (as with most apple products)
C. Follow the crowd (people either on A or B)


Yea, that is more than likely true.

MawderzPosted:

yay
Wilez I personal don't an apple console will be a success.
The ones they sell will be too people either
A. A LOT of spare money
B. Like the theme (as with most apple products)
C. Follow the crowd (people either on A or B)


Apple can't make a console. It would be a huge failure. They just need to stick to making overpriced mobile devices.


I think the console would be alright.

yayPosted:

Wilez I personal don't an apple console will be a success.
The ones they sell will be too people either
A. A LOT of spare money
B. Like the theme (as with most apple products)
C. Follow the crowd (people either on A or B)


Apple can't make a console. It would be a huge failure. They just need to stick to making overpriced mobile devices.

ZyphrPosted:

Wilez I personal don't an apple console will be a success.
The ones they sell will be too people either
A. A LOT of spare money
B. Like the theme (as with most apple products)
C. Follow the crowd (people either on A or B)


Yeah, it'll be just for the money as thats what Apple always does.

WilezPosted:

I personal don't an apple console will be a success.
The ones they sell will be too people either
A. A LOT of spare money
B. Like the theme (as with most apple products)
C. Follow the crowd (people either on A or B)


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