Tomb Raider, Hitman Absolution and Sleeping Dogs miss sales targets

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Square Enix said today that major console release during its current financial year failed to live up to internal sales targets.

European and US Tomb Raider, Hitman Absolution and Sleeping Dogs sales were described as "weak", particularly in North America.
By the end of the publisher's financial year on March 31, 2013, the games are expected to have moved 3.4 million, 3.6 million and 1.75 million units respectively outside of Japan and excluding digital sales.

Square Enix didn't reveal its internal sales targets for the console game trio, each of which was generally well received by critics.

Earlier today the company announced the upcoming resignation of president Yoichi Wada as it downwardly revised its profit outlook for the current financial year and revealed plans to "implement major reforms and restructuring in its development policy, organizational structure, some business models, and others".

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Related Forum: Gaming Discussion

Source: http://www.computerandvideogames.com/397970/tomb-raider-hitman-absolution-and-sleeping-dogs-miss-sales-targets/

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"Tomb Raider, Hitman Absolution and Sleeping Dogs miss sales targets" :: Login/Create an Account :: 90 comments

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-VisionPosted:

i dont see why there expectation where high anyways not many people understand those games

neboPosted:

Gossip These are bad games anyways


what are you talking about? I bet you never played them

FuturaPosted:

sad but not everygame is like halo and cod , fifa

MortarPosted:

Even though they have missed their targets, I still believe that the games in question have been rather successful. As for Tomb Raider, it hasn't been out for a great deal of time, so they should wait and see what the future brings.

neboPosted:

Vivador I thought they sold a lot, guess not enough.


they did but not as much as they wanted

Soldier_Posted:

iJarH3ad Because it's single player game and very expensive. Single player games doesn't needs to be $60 because we all know that we will not play the same game again. Thats why Microsoft and Sony are retarded. If it's cost $20-$30 for a single player games. They will more money than $60.


That doesnt make much sense to me. If they did that then they would stil be below sales targets. Possible even further below them.

Soldier_Posted:

Goblin- Wow... Surprising and interesting at the same time haha!


Yeah, thats exactly how i feel.

KTHPosted:

Wow... Surprising and interesting at the same time haha!

iJarH3adPosted:

Because it's single player game and very expensive. Single player games doesn't needs to be $60 because we all know that we will not play the same game again. Thats why Microsoft and Sony are retarded. If it's cost $20-$30 for a single player games. They will more money than $60.

CearnsyPosted:

Vivador I thought they sold a lot, guess not enough.


Either set there expectations to high or just didn't sell enough


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