It's no secret that Diablo 4 is a massive money-maker for Blizzard. But just how massive?

How about to the tune of $150 million dollars in microtransactions alone? Or $1 billion dollars in total lifetime revenue?

That's what the latest live-service role-playing dungeon crawler from Blizzard has reportedly grossed. The figure comes by way of a senior employee's LinkedIn profile, which outlines just how successful the game has been to date.

As first spotted by Gamepressure.com, Harrison Froeschke, a Senior Product Manager for Diablo 4, has included some massive financial details on his LinkedIn profile.

Per that profile, Froeschke helped lead the monetization strategy of Diablo's store, including pricing, bundles and personalized discounts. Those efforts reportedly have led to $150 million in microtransaction revenue. However, that's not all, because, per Foreschke's profile, from pre-order to date, over $1 billion dollars in revenue has been generated.

It's worth noting that since Gamepressure's original post, Froeschke has seemingly shut off his LinkedIn page. A direct search for the manager leads to an empty page where his profile once belonged.



It's possible that Froeschke received unwanted attention as a result of the discovery, and chose to move off the career-based social media platform to further avoid contact and publicity.

Back to the topic at hand, these brand-new figures help further certify how much of a hit Diablo 4 has been since its launch. Gamers might recall that back in June of last year, Blizzard revealed that the game had managed to cross $666 million (yes, exactly that number) in global sales in just five days. At that time, over 276 million hours, or the equivalent of 30,000 years, had been poured into the game.

Since then, that figure has obviously grown. It's also worth mentioning that, since March, Diablo 4 has been part of Microsoft's Game Pass service, meaning sales have still been strong regardless of its "free" availability. The same can be said of its cosmetics and other items, which have no doubt been profitable.

Posted: Sep 17, 2024 11:30 pm
Related Forum: PC Gaming Forum

Source: https://www.thegamer.com/diablo-4-microtransactions-have-brought-in-over-150-million-since-launch-blizzard-live-service/