Bandai Namco president and CEO Nao Ugagawa said in a press release (translated via DeepL), “We believe that these results were achieved by having a wider range of fans play the game than ever before through marketing measures tailored to the characteristics of each region.
“This includes a road tour in North America and participation in game events in Europe, South America, and Asia in collaboration with the Group’s overseas offices, which are located in more than 30 countries and regions. We believe that these results are the result of our efforts to attract a wider range of fans than ever before.”
As the first new title in the Dragon Ball: Budokai Tenkaichi (known as Dragon Ball Z Sparking! in Japan), Sparking! ZERO features the largest roster yet, with 182 characters. It also introduces two new modes – Episode Battle, where players can experience the story from the perspective of eight characters, and Custom Battle, allowing one to create and share custom scenarios.
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Source: https://gamingbolt.com/dragon-ball-sparking-zero-sold-over-3-million-units-in-24-hours
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