Yahoo acquires Tumblr for $1.1 billion
Tumblr is one of the most popular blogging platforms in the world with more than 300 million unique views every month and 900 new posts every second. The company also offers Yahoo a great way to revitalize its user base and expand its mobile ad efforts to a much larger audience. Marissa Mayer, Yahoo's CEO, commented on the deal:
Tumblr is redefining creative expression online. On many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary. Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy. Both companies are homes for brands - established and emerging. And, fundamentally, Tumblr and Yahoo! are both all about users, design, and finding surprise and inspiration amidst the everyday.
David Karp, CEO of Tumblr, addressed the Tumblr community:
Our team isn’t changing. Our roadmap isn't changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn't changing. But we’re elated to have the support of Yahoo! and their team who share our dream to make the Internet the ultimate creative canvas. Tumblr gets better faster with more resources to draw from.
The deal is pending approval from different regulators and is expected to finalize in the second half of this year.
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Source: http://www.neowin.net/news/yahoo-acquires-tumblr-for-11-billion
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Comments
DaydreamingPosted:
The guy who now owns it said he wouldn't remove p#rn off it guess he's knows there is money in that industry
Rainbow_DashPosted:
Syn_v7aimiami12 i dont think tumblr is going to be around for much longer. I think its already declining in users and it really never got that popular. (And i dont think it will)
300,000,000 views a month and 900 posts a second is popular.
Last month, Tumblr got 200,000,000 page views and regularly only gets 38,000 posts per minute (633 posts per second). Your 'facts' are off.
GRAPHlCS i think they are doing it because google are buying alot, google just bought youtube too
Google isn't doing much of buying right now, I don't believe. They've got their hands full with Glass, what with development and some idiot losing his Glass. As well, Google bought YouTube almost 10 years ago.
AlphabetsPosted:
Woobie Good for them.. but I don't get what it is with search engine companies trying to just buy all the sites on the internet..
Trying to compete with each other. :p
SynybunPosted:
aimiami12imgur-me0waimiami12 i dont think tumblr is going to be around for much longer. I think its already declining in users and it really never got that popular. (And i dont think it will)
300,000,000 views a month and 900 posts a second is popular.
I would agree with that, by my standards, that's fairly popular.
Yeah but how much longer is it going to stay? I dont think tumblr is going to stay around much longer.
I dont even know what it is and I should be in their "target" area
Those stats aren't going to magically drop because one person doesn't know what their site is.
WoobiePosted:
Good for them.. but I don't get what it is with search engine companies trying to just buy all the sites on the internet..
DaedricMcDaedricsonPosted:
I only made an account 5 days before it sold. Yahoo bought it because of my blog. :P
aimiami12Posted:
imgur-me0waimiami12 i dont think tumblr is going to be around for much longer. I think its already declining in users and it really never got that popular. (And i dont think it will)
300,000,000 views a month and 900 posts a second is popular.
I would agree with that, by my standards, that's fairly popular.
Yeah but how much longer is it going to stay? I dont think tumblr is going to stay around much longer.
I dont even know what it is and I should be in their "target" area
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