Delta Force Caught Using Battlefield 2042 Art for Marketing

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If you’ve seen Delta Force, the free-to-play large scale first-person shooter from Team Jade, chances are you’ve noticed how familiar the game’s color palette and even art style is to DICE’s Battlefield 2042.

While copying a game’s visual theme isn’t anything new in the video game industry, using another game’s art and/or screenshot to promote your title isn’t exactly something we see everyday. This seems to be the case with Delta Force’s latest marketing efforts to promote the mobile version. Unfortunately, someone at Team Jade used artwork from Battlefield 2042, and just cropped the watermark. This was something Battlefield fan Dedzigs noticed, and you can see the comparison shot below.



The dev team has issued an apology, which was posted on the Delta Force Chinese website.

During today’s mobile version update, we found that an incorrectly used image of other product materials appeared in the update pop-up window.
After verification, it was found that due to the incorrect use and configuration of the placeholder image, the resource loading failed or the mismatched image popped up in a weak network state. We are deeply aware of the mistake in using other product materials this time, and we would like to express our sincere apologies to the copyright holders of the materials and all the operators.


In response to what happened, Team Jade said they are not only deleting the associated materials, but is also launching an “in-depth investigation” about the matter. The studio listed the following steps they are taking to ensure this incident is dealt with appropriately:

Immediately delete the relevant materials: After the problem was discovered, we quickly fixed the configuration problem and deleted the incorrectly used material images.

Serious investigation and strict handling: The team will conduct an in-depth investigation into this incident and severely handle the relevant responsible persons in accordance with regulations.

Strengthen copyright awareness and improve the review process: We will further strengthen copyright awareness training and improve the material review process to ensure that similar problems do not occur again


The visual similarities between Battlefield 2042 and Delta Force are quite noticeable, and is something we asked the studio when we had a chance to ask them questions, though the studio refrained from answering it. Visual similarities aside, Delta Force is its own game, and from what we’ve played of it so far, Team Jade is on the right track for it.

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Source: https://mp1st.com/news/delta-force-caught-using-battlefield-2042-art-for-marketing-devs-apologize-and-investigating-incident

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RuntsPosted:

that will be an easy case for battlefield !